Griffith College

MSc in Global Brand Management

MSc in Global Brand Management

The fundamental purpose of this pioneering programme is to provide students with a breadth and depth of knowledge in key areas of international business and brand management

Available in: Dublin
Griffith campus by day
Validated by: QQI
QQI Level: 9
Course Level:Postgraduate
Duration: 1 Year Full Time 2 Years Part Time
Study Mode: Full-Time, Part-Time
Overview

The MSc in Global Brand Management programme provides students with a breadth and depth of knowledge in key areas of international brand management. Students are given a thorough grounding in current theoretical brand management concepts, marketing models, and tools, as well as new ways of analysing, assessing and developing brand strategies, campaigns and insights. This learning is applied to real and complex problems which global brands are currently experiencing, and develops students' practical experience in using their knowledge and learning in creating solutions. In addition, students gain knowledge and understanding of key areas of international business management. This pioneering programme is focussed on developing students' understanding, insights and skills to enable them to become an invaluable resource to global brands in a dynamic and rapidly changing world.

international students displaying their flags
Structure

The MSc in Global Brand Management programme is divided into three stages, taking one year to complete full-time and approximately two years part-time. The three stages, which accumulate towards the final award, are: The students are fully engaged in practical research skills to support their learning along with the development of their decision making ability, ensuring students have a solid grounding in a range of critical business functions. In addition, visiting Global Brand Teams devise and monitor real-life practical assignments for the students in consultation with the GCD Graduate Business School, enabling the students to prove themselves on global assignments and gain the confidence, skill and experience to further their personal and professional development in this field. This experience in problem solving with real brands is invaluable in demonstrating the students' aptitudes and abilities.

Year 1 Core Subjects
Semester 1
Management Accounting and Control
International Marketing Management
Global Marketing Methods and Mindsets
Archetypes of Culture
Analysing Story and Myth
Global Marketing Practice: Understanding the Local
Semester 2
Globalisation and Corporate Responsibility
International Strategy
Strategic Human Resource Management
E-Marketing and Marketing Metrics
Global Marketing Practice: Understanding the Global
Year 2 Core Subjects
Semester 3
MSc Dissertation in Global Brand Management
Plus one taught module - Transmedia Storytelling
Entry Requirements
Overview Dublin: 
Primary Honours Degree in a business and/or global brand management related discipline or equivalent qualification from an approved tertiary or professional institution. International applicants must be proficient in the English language. Students who are not native English speakers will be required to provide proof of English language proficiency.
Fees
Campus: 
Dublin
Study Mode: 
Full-Time
EU living Ireland: 
EUR €8250
EU living Abroad: 
EUR €8250
Non EU living Ireland: 
EUR €10000
Non EU living Abroad: 
EUR €10000
How to Apply
Apply directly or online
Progression
Academic Progression: 

MBA Progression Option The programme also provides an innovative route to an internationally recognised MBA qualification. On completion of the MSc in Global Brand Management, students may choose to enrol on the MBA in International Business. The graduates may submit two reports based on experiential learning in the workplace, demonstrating appropriate management competencies. These reports are produced with Mentor supervision and usually within a two year period. The successful completion of these reports enables students to replace their MSc qualification with an MBA.

Career Progression: 

This MSc allows students to take their careers to higher levels through the understanding of global business functions. Graduates of this programme will be suited to a range of positions in the areas of marketing, strategy, brand and product management, sales and marketing research. These graduates will be highly sought after, due to the global nature of all current communications. The contribution and involvement of global branding companies on the programme helps to further the employability of the graduates and can actually provide career opportunities for some students, as job openings may occur as an extension of these students' real-life assignments for these companies.

Get in Touch

If you are interested in this course, please contact us to find out more information.

Dublin Campus

+353 (0) 1 415 0494