Pioneering programme provides students with a wealth of knowledge in international business and brand management
Students are given a thorough grounding in current theoretical brand management concepts, marketing models, and tools, as well as new ways of analysing, assessing and developing brand strategies, campaigns and insights.
Why Study Global Brand Management at Griffith College
Our MSc International Business Management in Global Brand Management programme is available on a full-time basis over a one-year period and is focused on developing students' understanding, insights and skills to enable them to become an invaluable resource to global brands in a dynamic and rapidly changing world.
- Students will gain knowledge and understanding of key areas of international business management including storytelling, brand identity, marketing models and content production.
- Students will apply learning to real and complex problems experienced by global brands and use their knowledge to find creative solutions.
- Visiting Global Brand Teams devise and monitor real-life practical assignments enabling students to prove themselves on global assignments and gain the confidence, skill and experience to further their personal and professional development in this field.
- Students have the opportunity to further their studies by enrolling on our MBA in International Business.
- A highly practical learning approach taught by a Graduate Business School lecturing team with outstanding industry experience.
Intake Dates
We run two intakes for this course commencing in Autumn and Spring.
- February*
- September*
*subject to sufficient numbers
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