Griffith College

MSc in Global Brand Management

MSc in Global Brand Management

MSc in Global Brand Management

The fundamental purpose of this pioneering programme is to provide students with a breadth and depth of knowledge in key areas of international business and brand management

Dublin: Full-Time
Griffith campus by day
Validated by: QQI
QQI Level: 9
Course Level:Postgraduate
Duration: 1 Year Full Time
Overview

The MSc in Global Brand Management programme provides students with a breadth and depth of knowledge in key areas of international brand management. Students are given a thorough grounding in current theoretical brand management concepts, marketing models, and tools, as well as new ways of analysing, assessing and developing brand strategies, campaigns and insights. This learning is applied to real and complex problems which global brands are currently experiencing, and develops students' practical experience in using their knowledge and learning in creating solutions. In addition, students gain knowledge and understanding of key areas of international business management. This pioneering programme is focussed on developing students' understanding, insights and skills to enable them to become an invaluable resource to global brands in a dynamic and rapidly changing world.

 

MBA Progression Option

On completion of the MSc in Global Brand Management, students may choose to enrol on the MBA in International Business. The graduates may, normally within a two year period, submit, with mentor supervision, two reports based on experiential learning in the workplace. The successful completion of these reports enables them to replace their MSc qualification with an MBA.

international students displaying their flags
Structure

About the course

The MSc has three stages The three stages, which accumulate towards the final award, are:

Stage 1: Semester 1 of the Postgraduate Diploma in Global Brand Management*

Stage 2: Postgraduate Diploma in Global Brand Management

Stage 3: MSc Dissertation in Global Brand Management

Stage 1 Taught modules:

Management Accounting and Control

International Marketing Management

Globalisation and Corporate Responsibility

Global Marketing Methods and Mindsets

Archetypes of Culture Analysing

Story and Myth

Stage 2: PG Diploma in Global Brand Management Taught modules:

Strategic Human Resource Management

International Strategy eMarketing and Marketing Metrics

Business Research Methods*

Global Marketing Practice: Understanding the Local

Global Marketing Practice: Understanding the Global

* over two semesters Stage

3: MSc Dissertation in Global Brand Management MSc Dissertation Plus one taught module:

Transmedia Storytelling

The students are fully engaged in practical research skills to support their learning along with the development of their decision making ability, ensuring students have a solid grounding in a range of critical business functions. In addition, visiting Global Brand Teams devise and monitor real-life practical assignments for the students in consultation with the GCD Graduate Business School, enabling the students to prove themselves on global assignments and gain the confidence, skill and experience to further their personal and professional development in this field. This experience in problem solving with real brands is invaluable in demonstrating the students' aptitudes and abilities.

Entry Requirements
Overview Dublin: 
Primary Honours Degree in a business and/or global brand management related discipline or equivalent qualification from an approved tertiary or professional institution. International applicants must be proficient in the English language. Students who are not native English speakers will be required to provide proof of English language proficiency.
Fees

Please note that a Registration Fee of Euro 250.00 is applicable each academic year in addition to the fees quoted below.

Campus: 
Dublin
Study Mode: 
Full-Time
EU living Ireland: 
EUR €8650
EU living Abroad: 
EUR €8650
Non EU living Ireland: 
EUR €10000
Non EU living Abroad: 
EUR €10000
How to Apply

Apply Online

Academic Achievement

Applicants must normally hold an approved honours degree in a business and/or global brand management related discipline or equivalent qualification from an approved tertiary or professional institution. Students with or without relevant business management experience are welcome to apply.

English Language Proficiency

All applicants for whom English is not their native language must provide proof of English language proficiency to a standard of at least 6.5 in IELTS, 575 TOEFL or equivalent. Accreditation of Prior Learning and Prior Experience (APL/APEL): The Graduate Business School welcomes applications from those with prior academic and/or professional learning experience which may be relevant to the MSc in Global Brand Management programme. Applicants who wish for their prior academic and/or professional learning experience to be considered are requested to indicate this at the time of application and we will be happy to examine all of the relevant documentation accordingly.

Progression
Academic Progression: 

MBA Progression Option The programme also provides an innovative route to an internationally recognised MBA qualification. On completion of the MSc in Global Brand Management, students may choose to enrol on the MBA in International Business. The graduates may submit two reports based on experiential learning in the workplace, demonstrating appropriate management competencies. These reports are produced with Mentor supervision and usually within a two year period. The successful completion of these reports enables students to replace their MSc qualification with an MBA.

MSc in Global Brand Management Academic Progression
Career Progression: 

This MSc allows students to take their careers to higher levels through the understanding of global business functions. Graduates of this programme will be suited to a range of positions in the areas of marketing, strategy, brand and product management, sales and marketing research. These graduates will be highly sought after, due to the global nature of all current communications. The contribution and involvement of global branding companies on the programme helps to further the employability of the graduates and can actually provide career opportunities for some students, as job openings may occur as an extension of these students' real-life assignments for these companies.

 MSc in Global Brand Management Career Progression

Get in Touch

If you are interested in this course, please contact us to find out more information.

Dublin Campus

+353 (0) 1 415 0494