The MSc in Global Brand Management programme provides students with a breadth and depth of knowledge in key areas of international brand management. Students are given a thorough grounding in current theoretical brand management concepts, marketing models, and tools, as well as new ways of analysing, assessing and developing brand strategies, campaigns and insights. This learning is applied to real and complex problems which global brands are currently experiencing, and develops students' practical experience in using their knowledge and learning in creating solutions. In addition, students gain knowledge and understanding of key areas of international business management. This pioneering programme is focussed on developing students' understanding, insights and skills to enable them to become an invaluable resource to global brands in a dynamic and rapidly changing world.
About the course
The MSc has three stages The three stages, which accumulate towards the final award, are:
Stage 1: Semester 1 of the Postgraduate Diploma in Global Brand Management*
Stage 2: Postgraduate Diploma in Global Brand Management
Stage 3: MSc Dissertation in Global Brand Management
Stage 1 Taught modules:
Management Accounting and Control
International Marketing Management
Globalisation and Corporate Responsibility
Global Marketing Methods and Mindsets
Archetypes of Culture Analysing
Story and Myth
Stage 2: PG Diploma in Global Brand Management Taught modules:
Strategic Human Resource Management
International Strategy eMarketing and Marketing Metrics
Business Research Methods*
Global Marketing Practice: Understanding the Local
Global Marketing Practice: Understanding the Global
* over two semesters Stage
3: MSc Dissertation in Global Brand Management MSc Dissertation Plus one taught module:
Transmedia Storytelling
MBA Progression Option
On completion of the MSc in Global Brand Management, students may choose to enrol on the MBA in International Business. The graduates may, normally within a two year period, submit, with mentor supervision, two reports based on experiential learning in the workplace. The successful completion of these reports enables them to replace their MSc qualification with an MBA.
Entry requirements
Academic Achievement
Applicants must normally hold an approved honours degree in a business and/or global brand management related discipline or equivalent qualification from an approved tertiary or professional institution. Students with or without relevant business management experience are welcome to apply.
English Language Proficiency
All applicants for whom English is not their native language must provide proof of English language proficiency to a standard of at least 6.5 in IELTS, 575 TOEFL or equivalent. Accreditation of Prior Learning and Prior Experience (APL/APEL): The Graduate Business School welcomes applications from those with prior academic and/or professional learning experience which may be relevant to the MSc in Global Brand Management programme. Applicants who wish for their prior academic and/or professional learning experience to be considered are requested to indicate this at the time of application and we will be happy to examine all of the relevant documentation accordingly.
