Students are given a thorough grounding in current theoretical brand management concepts, marketing models, and tools, as well as new ways of analysing, assessing and developing brand strategies, campaigns and insights.
Our MSc in Global Brand Management programme is available on either a full or part-time basis over a 1 or 2.5 year period respectively and is focused on developing students' understanding, insights and skills to enable them to become an invaluable resource to global brands in a dynamic and rapidly changing world.
We run 2 intakes for this course commencing in Spring and Autumn.
*subject to sufficient numbers
The masters in Global Brand Management is a huge step forward for me. Of course, it is also a perfect complement to my career. During classes it was very clear how the experience of the lecturers matched perfectly with what I want and with my background. In my opinion, this is priceless!
I was pleasantly surprised at how friendly and helpful the staff and lecturers are at the college. This year has by far been the highlight of my study career because I enjoyed not only my time at Griffith College but also my fellow students from all over the globe each contributing a piece of their culture to the overall atmosphere.
