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Postgraduate Diploma in International Business Management – Global Brand Management

Postgraduate Diploma in International Business Management – Global Brand Management

Overview

For the December 2020 intake, this course will be offered with funding from the Irish government. You may qualify to enrol for free.

This pioneering programme provides students with a wealth of knowledge in international business and brand management.

Students are given a thorough grounding in current theoretical brand management concepts, marketing models, and tools, as well as new ways of analysing, assessing and developing brand strategies, campaigns and insights.

Why Study Global Brand Management at Griffith College

Our fully-funded* Postgraduate Diploma in Global Brand Management programme is available on a part-time basis over a one-year period and is focused on developing students' understanding, insights and skills to enable them to become an invaluable resource to global brands in a dynamic and rapidly changing world.

  • All classes are available online with the opportunity of some face-to-face weekend workshops (pending social distancing regulations).
  • Students will gain knowledge and understanding of key areas of international business management.     
  • Students will apply learning to real and complex problems experienced by global brands and use their knowledge to find creative solutions.
  • Visiting Global Brand Teams devise and monitor real-life practical assignments enabling students to prove themselves on global assignments and gain the confidence, skill and experience to further their personal and professional development in this field.
  • Students have the opportunity to further their studies by progressing onto the MSc dissertation stage of the programme.
  • highly practical learning approach taught by a Graduate Business School lecturing team with outstanding industry experience.
  • Designed with the working professional in mind; study this programme part-time with a split between evening classes and weekend workshops.
  • Delivered from Dublin but available to applicants nationwide.

*90% or 100% funding is provided by the HEA Jobs Stimulus initiative. Students currently in employment are required to pay €660; the course is free for unemployed students. See the Fees tab for more information.

Intake Dates

The next intake for this programme will be December 2020.

Meet the Lecturers

Siodhna McGowan

Siodhna is the Director of Inspired Thinking. She has worked with brands including Nescafe, Fanta, Coca-Cola and more. She is passionate about digital marketing and communicating messages effectively.

Siodhna McGowan
Lecturer for Global Marketing Mindsets & Interactive Storytelling
Leona McDaid

Leona is a brand communications and content strategist and the founder of whathappensnext. She has worked with brands including H&M, Brown Thomas, Dyson and Bulmers. 

Leona McDaid
Lecturer for Global Marketing Mindsets & Understanding Local and Global
Orla Veale

Orla is the founder of Conker, a business and development consultancy firm. A graduate of Griffith's MBA, she is particularly interested in employee wellness and business technology. 

Orla Veale
Lecturer for Understanding Local and Global
Michael-Philip Bosonnet

Michael is an experienced strategist with a background in market research and strategic planning. His passion for robust, objective insight has led him to develop a new methodology, called RADAR, that provides the opportunity to merge research and actual human behaviour using data analytics. 

Michael-Philip Bosonnet
Lecturer for eMarketing Metrics
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Ready to take the next step?