Students are given a thorough grounding in current theoretical brand management concepts, marketing models, and tools, as well as new ways of analysing, assessing and developing brand strategies, campaigns and insights.
Our fully-funded* Postgraduate Diploma in Global Brand Management programme is available on a part-time basis over a one-year period and is focused on developing students' understanding, insights and skills to enable them to become an invaluable resource to global brands in a dynamic and rapidly changing world.
*90% or 100% funding is provided by the HEA Jobs Stimulus initiative. Students currently in employment are required to pay €660; the course is free for unemployed students. See the Fees tab for more information.
The intake for this programme takes place in December 2020; please apply by 4 January 2021.
Siodhna is the Director of Inspired Thinking. She has worked with brands including Nescafe, Fanta, Coca-Cola and more. She is passionate about digital marketing and communicating messages effectively.
Leona is a brand communications and content strategist and the founder of whathappensnext. She has worked with brands including H&M, Brown Thomas, Dyson and Bulmers.
Orla is the founder of Conker, a business and development consultancy firm. A graduate of Griffith's MBA, she is particularly interested in employee wellness and business technology.
Michael is an experienced strategist with a background in market research and strategic planning. His passion for robust, objective insight has led him to develop a new methodology, called RADAR, that provides the opportunity to merge research and actual human behaviour using data analytics.
