Students are given a thorough grounding in current theoretical brand management concepts, marketing models, and tools, as well as new ways of analysing, assessing and developing brand strategies, campaigns and insights.
Our fully-funded* Postgraduate Diploma in Global Brand Management programme is available on a part-time basis over a one-year period and is focused on developing students' understanding, insights and skills to enable them to become an invaluable resource to global brands in a dynamic and rapidly changing world.
*90% or 100% funding is provided by the HEA Jobs Stimulus initiative. Students currently in employment are required to pay €660; the course is free for unemployed students. See the Fees tab for more information.
The next intake for this programme will be December 2020.
Siodhna is the Director of Inspired Thinking. She has worked with brands including Nescafe, Fanta, Coca-Cola and more. She is passionate about digital marketing and communicating messages effectively.
Leona is a brand communications and content strategist and the founder of whathappensnext. She has worked with brands including H&M, Brown Thomas, Dyson and Bulmers.
Orla is the founder of Conker, a business and development consultancy firm. A graduate of Griffith's MBA, she is particularly interested in employee wellness and business technology.
Michael is an experienced strategist with a background in market research and strategic planning. His passion for robust, objective insight has led him to develop a new methodology, called RADAR, that provides the opportunity to merge research and actual human behaviour using data analytics.