Digital marketing is a key element of many organisations’ marketing strategies.
This module prepares learners to enter the modern workforce, whether in a dedicated digital marketing role or one that interacts with digital marketing staff. This module gives learners the ability to design, implement and measure the effectiveness of digital marketing strategies. Additionally, learners develop knowledge and skills of digital marketing practices, tools and key trends.
This module aims to provide learners with an understanding of the importance of digital marketing in modern business and to gain insight into current tools and best practices used. Learners also grasp how to use digital marketing strategy frameworks to plan, implement and monitor the effectiveness of digital marketing activities.
Why study Digital Communications and Customer Engagement with Griffith College?
Digital Communications and Customer Engagement is a fast-moving discipline with a variety of techniques and tools used in industry. To ensure that you gain relevant industry knowledge we have incorporated dual certification into this module. As part of this module, you will complete industry certifications from leading marketing technology organisations. The benefits to you:
- Gain an additional certification that is well-known in industry.
- Study up-to-date content anywhere, any time.
- Learn the latest best practices from industry leaders.
- Access exclusive content, tip sheets, guidebooks etc.
- Improve your employability for when you graduate.
This module emphasises the importance of understanding the digitally connected customer and explores how digital marketing can be used to engage them online. This module examines the tactical use of marketing channels such as websites, SEO, online advertising and goes further to explore best practices for engaging customers using these channels.
We run two intakes for this course commencing in Spring and Autumn.
- January 2022*
- October 2022*
*subject to sufficient numbers
Please see the timetable section for the next course dates.