Aoife started her education with a Law degree from Waterford Institute of Technology (WIT), followed by a Masters in Journalism from the University of Limerick. While undertaking her MA, Aoife interned with Cameo Communications PR firm in Cork city. From there, she returned to her Alma Mater, WIT, as a Marketing & PR Assistant within the Schools Liaison and Outreach team. In this role, Aoife worked on marketing and social media campaigns as well as school visits. After 18 months with WIT, Aoife found herself at Thimba Media, also in Waterford City, a digital marketing agency where her focus was on SEO and content. While working for Thimba, Aoife worked on keyword research, competitor research and search engine optimisation. After her time at Thimba, Aoife moved to Griffith College’s Dublin Main Campus as PR & Content Executive. Aoife’s role revolves heavily around social media, content creation and general PR activities for the college.