AI for Business: What Leaders, Managers and HR Professionals Need to Know
Event Overview
Generative AI has moved from novelty to operational tool in just two years, and it is reshaping how work gets done across HR, operations, marketing, finance, and management. For most organisations, the question is no longer whether to engage with these tools, but how to do so in a way that improves judgment rather than replaces it.
This one-hour webinar offers a grounded introduction to where generative AI sits in the modern workplace, what it does well, where it fails, and how leaders, managers and HR professionals can begin to integrate it into day-to-day work without losing sight of the human, ethical and organisational considerations that matter. The session draws on practitioner experience working with Irish SMEs and larger organisations from 2024 to 2026, as well as the underlying psychology of how people actually adopt new technology at work.
Who Should Attend
This webinar is suitable for anyone who wants a clear-headed introduction to AI in a business context, including:
- HR professionals and people managers considering AI for recruitment, learning and development, or workforce analytics
- SME owners and founders looking to use AI tools in marketing, operations, or client work
- Business graduates and postgraduate students in HR, business, or work psychology
- Team leaders and middle managers whose teams are already using AI informally and need a framework for governing it
- Coaches, trainers and consultants who advise organisations on workplace change
No prior technical background is required. Anyone who has used a web browser can follow the material.
Learning Outcomes and Skills
By the end of the session, participants will be able to:
- Describe what generative AI is, how the current generation of tools works in plain terms, and what they realistically can and cannot do
- Identify common workplace use cases across HR, operations, marketing and management, and recognise where AI adds value rather than risk.
- Apply a simple framework for evaluating whether a given task is suitable for AI assistance.
- Recognise the main risks of workplace AI adoption, including bias, data protection, over-reliance, and erosion of skill.s
- Outline a sensible first step for introducing AI into their own role or organisation without committing to expensive tooling or premature policy.
Lecturer Bio
Larry G. Maguire is a work and organisational psychologist in private practice and an AI skills trainer working with organisations across Ireland. He holds an MSc in Organisational Psychology and a BA (hons) in Psychology, is a member of the Psychological Society of Ireland, an associate member of the Association for Coaching, and a registered psychometric test user (occupational) with the British Psychological Society.
Through his practice at Larry G. Maguire Human Performance and his GenAI Skills Academy, Larry delivers training, advisory work and applied research at the intersection of work psychology and applied AI. He is also a lecturer with ICHAS on the Principles of Work Psychology module of the MA in Work-Related Psychology. He writes the AI and the Future of Work newsletter on LinkedIn.
Why Attend
Most of the public conversation about AI at work swings between hype and alarm, neither of which is much use to a manager trying to decide what to do on Monday morning. This session is designed to be useful rather than impressive. Participants will leave with a clearer sense of the landscape, a working vocabulary for talking about AI inside their organisation, and a defensible first step they can take in their own role. The session also serves as an introduction to the broader Work-Related Psychology and Work-Related Behaviour programmes offered by ICHAS at Griffith College, for anyone considering postgraduate study in this area.