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Public Relations Lecturer and MA Graduates Launch vYtality

Aoife O'Donnell

vYtality celebrates diversity in business in Ireland

PR Postgraduate Lecturer Aoife O'Donnell, alongside MA in Journalism and Public Relations graduates Fatimah Saheed and Ayo Folorunsho, has officially launched vYtality, a lifestyle division within their company Vital Communications, aiming to communicate and showcase inclusivity, creativity and diversity in business in Ireland.

The team at vYtality comprises communications graduates, who offer energy, enthusiasm and a new perspective for public relations in Ireland. vYtality offers strategic and creative communications programmes for businesses across sectors such as health, hospitality, beauty, fashion and not-for-profit.

vYtality Account Director Aoife O’Donnell said: ‘As Ireland continues to evolve culturally, so too does our business landscape and mindset. With that comes the need for a more diverse and inclusive approach to how brands communicate with their audiences. Understanding new and emerging audience needs and tapping into that is where brands will achieve success and that’s what vYtality can offer and deliver on.”

Client Executives Fatimah Saheed and Ayo Folorunsho said: ‘Effective communication means understanding cultural differences and developing two-way communications plans that can resonate with a multi-cultural society. We are very excited to work with vYtality and brands that we love to share our enthusiasm and passion for these businesses and help put them firmly on the map.’

Fatimah Saheed is a recent graduate with an academic background in law and a passion for communications. Fatimah believes in integrity and enhancing reputation to build professional relationships. This is reflected in her work ethic and she understands the reality of working with a diverse network of businesses. Fatimah holds an LLB in Law and an MA in Journalism and Public Relations from Griffith College.

Ayo Folorunsho is a recent communications graduate who started her studies in the political science field before moving to Ireland and developing a taste for communications. Ayo believes inclusivity in public relations is crucial and is passionate about developing diversity in the communications sector in Ireland. Ayo has gained experience as a freelance journalist, social media content creator and in media sales. Ayo holds a Bachelors in Political Science and an MA in Journalism and Public Relations from Griffith College.

We would like to take this opportunity to congratualte Aoife, Fatimah and Ayo on the successful launch of vYtality and we look forward to see the great initiatives that will come from this division.

To keep up to date on vYtality, make sure to follow them on Instagram and Twitter