Certificate in Digital Marketing for Small-Medium Tourism Enterprises
Course Overview
The Certificate in Digital Marketing for Small to Medium Tourism Enterprises is to equip applicants with comprehensive knowledge, skills, and competencies in the field of digital marketing.
This part-time, blended Certificate empowers learners to reach and engage potential visitors, enhance brand visibility, and build a unique identity for tourism and hospitality businesses.
Gain hands-on experience in online communication, WordPress website design, and digital strategy tailored for the tourism sector. Learn through real-world workshops, creative projects, and problem-solving tasks designed to meet current industry demands and future trends.
Why Study Digital Marketing for Small-Medium Tourism Enterprises at Griffith College?
Master digital marketing for tourism focusing on social media, E-Commerce, and sustainable strategies. Learn how to connect with modern travelers, enhance your brand visibility, and stay ahead with the latest green marketing trends. Gain hands-on experience with website design, analytics, and mobile commerce, while sharpening your communication skills across key platforms. Perfect for professionals ready to thrive in today’s fast-paced, tech-driven tourism industry.
Course Highlights
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Learn to design and manage professional websites using WordPress
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Develop creative and strategic digital marketing skills
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Flexible part-time/blended format to suit busy schedules
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Designed in line with current and emerging industry needs
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Enhance your communication skills for online tourism marketing
Intake Dates
- Limerick - Part-Time, Blended - September 2025
Course Details
The programme's modules include interactive workshop sessions where learners can apply their knowledge to real-world cases, fostering problem-solving techniques related to customer engagement and retention. This hands-on approach ensures practical application and enhances the learning experience.
Modules
The primary focus of the module is to explore the foundations of communication, and the importance of communicating correctly to customers and stakeholders in the digital world.
The module is designed to expand upon the 7Ps of services marketing highlighting the importance of price, and promotion and to address the importance of brand image in today’s society.
The module is designed to equip modern hospitality managers with the necessary skills to design and build a commercial website, understand the importance of online marketing, in modern tourism operations, and to learn the metrics that are crucial to the success of any eCommerce website.
Eilish McCarthy
- Limerick
Timetables
Delivery will be online one day a week, from 9 to 5 p.m., and on Wednesdays (proposed) from 6 to 9 p.m.
Eligibility
Entry Requirements
This course provides a pathway for applicants with no formal qualifications or training in digital marketing within the tourism or hospitality sector who want to upskill in digital marketing.
Applicants over 23 may apply based on previous work experience and a demonstration of commitment to further education.
Applicants under 23 must meet the entry requirements by holding an NFQ level 6 qualification.
How to Apply
How to Apply
Applicants should apply directly to Griffith College below
Fees
For purposes of fee calculation, residence is counted from the time of application.
Please note that not all study modes may be offered at all times; for confirmation, refer to the Intake dates on the Overview tab.
Tuition Fees
Study Mode - Part-Time/Blended
Limerick: €1300
An Academic Administration Fee of €250 is payable each September at the start of term. For students starting in the January/February term, €125 is payable in February, and then €250 will be payable each September from then onward.
Flexible payment options
Students wishing to pay their fees monthly may avail of our direct debit scheme. Please view our Fees information page for more information and assistance.
2% Learner Protection Charge
All QQI accredited programmes of education and training of 3 months or longer duration are covered by arrangements under section 65 (4) of the Qualifications and Quality Assurance (Education and Training) Act 2012 whereby, in the event of the provider ceasing to provide the programme for any reason, enrolled learners may transfer to a similar programme at another provider, or, in the event that this is not practicable, the fees most recently paid will be refunded.
QQI Award Fee
Please note that a QQI Award Fee applies in the final year of all QQI courses. To find the relevant fee for your course level, please see the Fees page.
Progression
On completion of this course applicants have the opportunity to progress to Level 8 BA (Hons) in Sustainable Tourism and Practice Management.
Successful completion of the certificate’s component module(s) entitles learners to exemption(s) from the related module(s) on degree programme(s) at Griffith College. Please contact the Admissions Office for information on progression options into degrees.
The parchment provided to learners completing the programme, plus their transcript of results and credits attained, may be used by the learner to confirm their achievement (and support their progression to another programme of study with another institution should they wish to do so)
