The BA in Fashion Design provides learners with a detailed preparation for employment in the fashion design industry. The first year is interdisciplinary introducing a broad range of-of art and design disciplines. The programme uses project-based learning, and encourages learners to experiment in their creation and implementation of design solutions, acquiring the skills required to design a fashion collection with business awareness.

Learners become proficient using industry standard design software, enabling them to implement design solutions through to completion. The programme uses Industry related project assignments to allow graduates to establish the necessary skills and competence to take up employment in the fashion industry and to contribute effectively to the realisation of fashion design projects.

Learners gain experience of a broad range of fashion design activities, from traditional methods of tailoring, draping, and embellishment techniques to fashion illustration and computer-aided design (CAD) skills.  The programme supports learners to develop their design creativity and technical implementation skills. The fashion design and technology modules allow learners to develop their own contribution; from idea generation, design development, and pattern creation through to garment construction using contemporary production techniques. The programme prepares learners for roles requiring strong technical competence coupled with an ability to contribute to the overall creative and business aspects of the design practice. 

Graduates of the BA in Fashion Design may also progress to the final stage of the related BA (Hons) in Fashion Design, either directly or a later time of their choosing.