The BA (Hons) in Fashion Design provides learners with a comprehensive and rigorous preparation for professional careers in fashion design. The programme emphasises project-based learning, requiring learners to experiment and innovate, in order to create imaginative and realistic design solutions. Actual and realistic Industry project assignments ensure graduates will have the skills to take up graduate employment within the industry, either for a company or as independent designers.

Learners are immersed in all aspects of the fashion industry from traditional methods of tailoring, draping, and embellishment techniques to fashion illustration and computer-aided design (CAD) skills.  Nurturing design and creativity is the main objective for this programme and providing opportunities to succeed in the fashion industry.  The fashion design and technology modules allow learners to explore a personal design style; from idea generation, design development, and pattern creation through to garment construction using contemporary production techniques.

Throughout the programme, learners are prepared for the changes taking place within the fashion industry and recognise that the traditional manufacturing bases that have been relocated to low-cost economies.  In response, the syllabus offers training in the most up-to-date CAD pattern and manufacturing (CAM) technology, complemented with business and professional practice including brand and marketing skills.  This degree prepares learners for roles that require both a creative flair and a technical and business knowledge.  Graduates of the programme are working as fashion designers liaising with offshore production facilities, buyers, trend forecasters, and visual merchandisers.