MSc in International Business Management (International Tourism and Hospitality Management)

The module provides the learner with a well-rounded financial understanding of the role and goals of financial accounting, management accounting and financial management. The module also aims to provide learners with the analytical tools necessary for determining the financial implications of business activities and decisions in an entrepreneurial context.

This module introduces and develops the concepts, perspectives, and tools associated with the discipline of strategy formulation and development within the complexities of undertaking business in different industrial and market contexts, countries and cultures. As well as providing the learner with a core body of knowledge of strategy, the module aims to go beyond the prescriptive “toolbox” approach to strategy making and develop and instil in the learner an appreciation of the complexities, subtleties and behavioural factors that fundamentally shape what businesses do and why.

Research Methods introduces the learner to the purpose and role of research in business and the different qualitative and quantitative traditions and approaches practised in research. These research abilities are central to improving business decision making through solid research and data collection. The majority of learners on the PGDip will progress to MSc or MBA programmes and this module ensures they are well prepared for the dissertation by the development and production of a solid, well informed research proposal that provides them with a sound basis for carrying out independent research under supervision.

This module is concerned with the nature and scope of human resource management and the strategic application of human resources activities and techniques. It examines Strategic Human Resource Management (SHRM) from a management science perspective, enabling learners to know and improve how they contribute to the strategic process of management of human resources. It aims to provide knowledge to understand the external environments and internal capabilities, resources and processes that underpin SHRM. 

This module provides learners with a solid underpinning of the theories, frameworks, and models of international marketing combined with a strong sense of global awareness and cultural sensitivity essential for today’s business world. It gives them the skills to discriminate between markets and enable them to select those that present the greatest opportunities. It also provides learners with the knowhow for developing appropriate marketing plans and programmes and to determine whether a global, local or global approach to marketing is best.

This module examines the role played by leadership and management in organisations (commercial, public and voluntary) and in determining organisational culture. There are contested and competing views (both in theory and in practice) about management and leadership: what they are and about how leadership affects management. The main purpose of the module is to encourage learners to critically examine leadership and management models. Learners gain knowledge and understanding of new models, which allows consideration in how they might modify their own current or future leadership and management behaviours. It recognises the importance of continuous development in leadership and management roles.

This module explores the subject of sustainability from a local, European and International perspective and its application to the tourism industry. The understanding of such an area of tourism management at all levels (local, national or other) is essential to sustaining and developing tourism. Tourism overall requires in depth analysis of economic, environmental, political and many other external factors to ensure long-term viability and sustainability. The module will enable the learner to develop essential skills in engaging with policy and planning measures for sustainability. 

This module is designed to provide learners with a diverse and current knowledge of contemporary issues within the overall global tourism and hospitality sector. The module examines the emerging issues in tourism and hospitality and as such, the module content evolves and develops in line with industry trends and projections. Typically, learners will be exposed to a range of current issues influencing tourism and hospitality organisations, both domestically and internationally. Learners will research, reflect on and interrogate issues, to identify the challenges and opportunities they present to organisations, and explore the proactive strategies that can be employed. 

This module investigates the regulation of the international tourism sector and examines key current issues in the subject area. It equips learners with the knowledge, skill and competence to provide legal and policy advice to a wide range of stakeholders in the tourism industry. Successful learners possess a critical awareness of current problems and/or new insights regarding international tourism law that will enable them to manage tourism businesses within a professional legal context.

This module explores sports and leisure tourism on an international scale. The areas of sports and leisure influence tourism businesses and it is vital for learners to be aware of its key elements and characteristics to aid strategy design and management for the sports and leisure industry. The climb in demand for sport and leisure tourism has been influenced by several socio-cultural impacts. Rapid developments make it ever more important for learners to understand and critically engage with these developments for their future progression in hospitality management. 

The module provides participants with an advanced insight into and appreciation for the complexities of the international event industry. It will also equip them with the competence to successfully plan and manage different types of events while adopting innovative approaches to ensure industry best practice. It will provide participants with an advanced understanding of the typology of international event forms, placing the industry in an environmental context that facilitates learning and understanding of a growing global diverse industry sector. 

General Fee Information 

An Academic Administration Fee of EUR250.00 and a 2% Learner Protection Charge is applicable each academic year in addition to the fees quoted below. The fees below relate to Year 1 fees only.

Study Mode: Full-Time

Limerick 

EUR 8,150.00​

Study Mode: Part-Time

Limerick 

EUR 4,800.00​ per year

General Fee Information 

An Academic Administration Fee of EUR250.00 and a 2% Learner Protection Charge is applicable each academic year in addition to the fees quoted below.

Non-EU students: a Student Services and Administration fee of EUR200 is payable each academic year in addition to the fees quoted below.

Study Mode: Full-Time

Limerick 

Non-EU Living in Ireland or abroad: Please refer to our Non-EU Tuition Fees section.