Griffith College

Certificate in Online Marketing and Digital Strategy

Certificate in Online Marketing and Digital Strategy

Certificate in Online Marketing and Digital Strategy

This part-time course combines digital media, web design principles, web technologies, online marketing and public relations, social technologies and online advertising.

part-time students in a computer lab
Validated by:ICM
QQI Level:N/A
Duration:12 Weeks x 1 Evening (6.30pm – 9.30pm)
Overview

This evening Online Marketing and Digital Strategy course combines digital media, web design principles, web technologies, online marketing and public relations, social technologies and an introduction to online advertising.

It will teach users how to develop digital campaigns, through both web and mobile channels, using the most effective digital media and communications platforms, it will also teach users how to effectively monitor, track and measure the effectiveness of digital campaigns. It will expose users to the creation process for digital content such as podcasts, audio-casts, video and how best to integrate these into digital campaigns and distribution mechanisms. All of the principles on the course will be supported through practical examples and case studies.

The part-time course is aimed at a wide audience, at those looking to build an effective online presence, and will be of interest particularly to those who own a business or manage a corporate website. It will also be of interest to those who are involved in online and offline advertising, marketing, digital production or public relations, who specifically need to gain a greater understanding of the proliferation of tools, channels and platforms that users now expect businesses to be present on and be willing to engage on.

student in computer lab
Structure

Digital Strategy and Planning Module

  • Key Components of a Digital Strategy
  • Creating a Digital Marketing Plan

Online Marketing Module

  • Search Engine Optimisation
  • Website Optimisation
  • Online Public Relations
  • Google AdWords
  • Key Word Management
  • Search Engine Analytics
  • Copywriting
  • Banner Advertising
  • Listening and Managing Brands Online
  • Optimising User Experience Online

Measuring Digital Campaigns and Engagement

  • Walk through of Google Analytics
  • Key Measurement Metrics
  • Online Traffic
  • Leads/Conversions
  • Search Engine Optimisation Critical Measurements
  • Brand Metrics

Social Media Module

  • Understanding social media
  • Social Media Strategy
  • Key Platforms (Facebook, Twitter, Linkedin, Instagram, YouTube, Pinterest)
  • Listening and Managing Brands Online

Analysing Sales Funnel and Understanding Key Metrics

  • Measuring the effectiveness of your website in producing revenue for your business
  • Matching channels costs versus revenue potentials on Digital Marketing Channels

Web Design and Technologies Module

  • Web Architecture
  • Web Technologies
  • Content Management Systems
  • Web Design
Timetables

Certificate in Online Marketing & Digital Strategy Course Timetable

This course is scheduled to commence on Monday, 16th October 2017 in Griffith College Dublin. Contact shortcourses@griffith.ie for further information.

This part time evening course will run one evening per week (Monday) from 6.30pm - 9.30pm over 12 weeks, course dates outlined below.

Year 2017

  • Oct:   16, 23
  • Nov:  06, 13, 20, 27
  • Dec:  04, 11, 18

Year 2018

  • Jan: 08, 15, 22

 

Entry Requirements
Overview Dublin: 
Mature Students - If you are 23 years or over from the 1st January of this year, you can apply for this course directly using the College’s online application form. A member of the College’s admissions team will be in touch to discuss your course entry requirements. Under 23 Years - 5 Ordinary Level, Grade D3s or above in your Leaving Certificate (subjects to include Maths and a language) or equivalent exam taken. All applicants must be a user of Microsoft Office.
Overview Limerick: 
Direct entry over 23 (Mature Student) or 5D3s (Ord) in Leaving Certificate or equivalent exam taken. User of MS Office Applications.
Fees
Campus: 
Dublin
Study Mode: 
Part-Time
Fee: 
EUR 890.00
Campus: 
Cork
Study Mode: 
Part-Time
Fee: 
EUR 800.00
Campus: 
Limerick
Study Mode: 
Part-Time
Fee: 
EUR 650.00
How to Apply

Directly to Griffith College Short Courses Department

Apply Online

Progression
Academic Progression: 

On completion of this course participants are encouraged to further their studies through attending our Diploma in Online Marketing and Digital Strategy course.

Get in Touch

If you would like to find out more about this course, please do not hesitate to contact a member of our Short Courses team on + 353 1-415 0429 or email shortcourses@griffith.ie