Certificate in Online Marketing and Digital Strategy


Professional / Short Course


12 Weeks x 1 Evening (6.30pm – 9.30pm)

Validated by





Dublin Main Campus / Limerick / Cork

NFQ Level


Learn the fundamentals of online marketing, digital media and web design with this exciting course

This evening Online Marketing and Digital Strategy course combines digital media, web design principles, web technologies, online marketing and public relations, social technologies and an introduction to online advertising.

This course is validated by The Institute of Commercial Management (ICM). This course focuses on the development of professional skills and does not sit on the national framework.

Why Study Online Marketing and Digital Strategy at Griffith College

The Certificate in Online Marketing and Digital Strategy is conducted on a part-time weekend basis over 12 weeks. The course is aimed at a wide audience, including those looking to build an effective online presence, owners and managers of business or corporate websites, or those involved in online and offline advertising, marketing, digital production or public relations.

  • You will gain a greater understanding of the proliferation of tools, channels and platforms that users now expect businesses to be present on and be willing to engage on.
  • You will learn how to effectively monitor, track and measure the effectiveness of digital campaigns.
  • You will develop your own digital content, including podcasts, audio-casts, and video, through both web and mobile channels, using the most effective digital media and communications platforms.
  • Validated by a leading commercial and business developmental body in the Institute of Commercial Management (ICM).
  • Option to further your studies through attending our Diploma in Online Marketing and Digital Strategy course.

Dublin Main Campus Intake Dates

We have two intakes for this course commencing in Spring and Autumn.

  •  February 2022*
  • October 2022*

*subject to sufficient numbers

Please see the timetable section for course dates.

Cork Intake Dates

The next intake for this course will be:

  • September 2022*

*subject to sufficient numbers

What our students say

"I am currently working as a Marketing Manager and I choose the Certificate in Online Marketing and Digital Strategy as I wanted to up skill and develop my marketing skills specifically for digital strategy. I liked the course content and felt it suited my needs."

Jane O'Brien
Certificate in Online Marketing and Digital Strategy

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