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Certificate in Online Marketing and Digital Strategy

Certificate in Online Marketing and Digital Strategy


Learn the fundamentals of online marketing, digital media and web design with this exciting course

This evening Online Marketing and Digital Strategy course combines digital media, web design principles, web technologies, online marketing and public relations, social technologies and an introduction to online advertising.

Why Study Online Marketing and Digital Strategy at Griffith College

The Certificate in Online Marketing and Digital Strategy is conducted on a part-time weekend basis over 12 weeks. The course is aimed at a wide audience, including those looking to build an effective online presence, owners and managers of business or corporate websites, or those involved in online and offline advertising, marketing, digital production or public relations.

  • You will gain a greater understanding of the proliferation of tools, channels and platforms that users now expect businesses to be present on and be willing to engage on.
  • You will learn how to effectively monitor, track and measure the effectiveness of digital campaigns.
  • You will develop your own digital content, including podcasts, audio-casts, and video, through both web and mobile channels, using the most effective digital media and communications platforms.
  • Validated by a leading commercial and business developmental body in the Institute of Commercial Management (ICM).
  • Option to further your studies through attending our Diploma in Online Marketing and Digital Strategy course.

Dublin  Intake Dates

We run 2 intakes for this course commencing in Spring and Autumn.

  • October (15th)*
  • February (dates to be confirmed)*

*subject to sufficient numbers

Cork 2018 Intake Dates

We have one intake for this course:

  • September* (dates to be confirmed)

*subject to sufficient numbers

What our students say

"I am currently working as a Marketing Manager and I choose the Certificate in Online Marketing and Digital Strategy as I wanted to up skill and develop my marketing skills specifically for digital strategy. I liked the course content and felt it suited my needs."

Jane O'Brien
Certificate in Online Marketing and Digital Strategy
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Course details
Digital Strategy and Planning Module
  • Key Components of a Digital Strategy
  • Creating a Digital Marketing Plan
Online Marketing Module
  • Search Engine Optimisation
  • Website Optimisation
  • Online Public Relations
  • Google AdWords
  • Key Word Management
  • Search Engine Analytics
  • Copywriting
  • Banner Advertising
  • Listening and Managing Brands Online
  • Optimising User Experience Online
Measuring Digital Campaigns and Engagement
  • Walkthrough of Google Analytics
  • Key Measurement Metrics
  • Online Traffic
  • Leads/Conversions
  • Search Engine Optimisation Critical Measurements
  • Brand Metrics
Social Media Module
  • Understanding social media
  • Social Media Strategy
  • Key Platforms (Facebook, Twitter, Linkedin, Instagram, YouTube, Pinterest)
  • Listening and Managing Brands Online
Analysing Sales Funnel and Understanding Key Metrics
  • Measuring the effectiveness of your website in producing revenue for your business
  • Matching channels costs versus revenue potentials on Digital Marketing Channels
Web Design and Technologies Module
  • Web Architecture
  • Web Technologies
  • Content Management Systems
  • Web Design

Course Contacts

If you have any questions please get in touch with us at [email protected] or 01 415 0429.


Certificate in Online Marketing & Digital Strategy Course Timetable

This course is scheduled to commence on Monday, 15th October 2018 in Griffith College Dublin. Contact [email protected] for further information.

This part time evening course will run one evening per week (Thursday) from 6.30pm - 9.30pm over 12 weeks, course dates outlined below.


Year 2018

  • Oct: 15, 22
  • Nov: 05, 12, 19, 26
  • Dec:03, 10, 17

Year 2018

  • Jan: 07, 14, 21
How to Apply

Entry Requirements

Overview Dublin

Mature Students 

If you are 23 years or over from the 1st January of this year, you can apply for this course directly using the College’s online application form.

Under 23 Years 

Old Leaving Cert (Pre 2017)

5 Ordinary Level D3s (subjects to include a language, English, Irish or another language) or equivalent exam taken.

New Leaving Cert

5 O6/H7 grades, to include a language (English, Irish or another language).

All applicants must be a user of Microsoft Office.

Overview Limerick

Direct entry over 23 (Mature Student) or 5D3s (Ord) in Leaving Certificate or equivalent exam taken. User of MS Office Applications.

How to Apply

Directly to Griffith College Short Courses Department

Annual Fees

Study Mode: Part-Time

Fee: EUR 990.00


Study Mode: Part-Time

Fee: EUR 650.00


Study Mode: Part-Time

Fee: EUR 850.00


What further study can I do?

Graduates of the Certificate in Online Marketing and Digital Strategy are encouraged to further their studies through attending our Diploma in Online Marketing and Digital Strategy course.


Ready to take the next step?