This evening Online Marketing and Digital Strategy course combines digital media, web design principles, web technologies, online marketing and public relations, social technologies and an introduction to online advertising.
It will teach users how to develop digital campaigns, through both web and mobile channels, using the most effective digital media and communications platforms, it will also teach users how to effectively monitor, track and measure the effectiveness of digital campaigns. It will expose users to the creation process for digital content such as podcasts, audio-casts, video and how best to integrate these into digital campaigns and distribution mechanisms. All of the principles on the course will be supported through practical examples and case studies.
The part-time course is aimed at a wide audience, at those looking to build an effective online presence, and will be of interest particularly to those who own a business or manage a corporate website. It will also be of interest to those who are involved in online and offline advertising, marketing, digital production or public relations, who specifically need to gain a greater understanding of the proliferation of tools, channels and platforms that users now expect businesses to be present on and be willing to engage on.