Certificate in Online Marketing and Digital Strategy
Course Overview
Learn the fundamentals of online marketing, digital media and web design with this exciting course
This evening Online Marketing and Digital Strategy course combines digital media, web design principles, web technologies, online marketing and public relations, social technologies and an introduction to online advertising.
This course is validated by The Institute of Commercial Management (ICM). This course focuses on the development of professional skills and does not sit on the national framework.
Why Study Online Marketing and Digital Strategy at Griffith College
The Certificate in Online Marketing and Digital Strategy is conducted on a part-time weekend basis over 12 weeks. The course is aimed at a wide audience, including those looking to build an effective online presence, owners and managers of business or corporate websites, or those involved in online and offline advertising, marketing, digital production or public relations.
- You will gain a greater understanding of the proliferation of tools, channels and platforms that users now expect businesses to be present on and be willing to engage on.
- You will learn how to effectively monitor, track and measure the effectiveness of digital campaigns.
- You will develop your own digital content, including podcasts, audio-casts, and video, through both web and mobile channels, using the most effective digital media and communications platforms.
- Validated by a leading commercial and business developmental body in the Institute of Commercial Management (ICM).
- Option to further your studies through attending our Diploma in Online Marketing and Digital Strategy course.
Dublin Main Campus Intake Dates
We have two intakes for this course.
- October 2023*
- March 2024*
*subject to sufficient numbers
Please see the timetable section for course dates.
Cork Intake Dates
We have two intakes for this course:
- February*
- October*
*subject to sufficient numbers
Please see the timetable section for course dates.
What our students say
"I am currently working as a Marketing Manager and I choose the Certificate in Online Marketing and Digital Strategy as I wanted to up skill and develop my marketing skills specifically for digital strategy. I liked the course content and felt it suited my needs."
Certificate in Online Marketing and Digital Strategy
Course Details
Content
- Key Components of a Digital Strategy
- Creating a Digital Marketing Plan
- Search Engine Optimisation
- Website Optimisation
- Online Public Relations
- Google AdWords
- Key Word Management
- Search Engine Analytics
- Copywriting
- Banner Advertising
- Listening and Managing Brands Online
- Optimising User Experience Online
- Walkthrough of Google Analytics
- Key Measurement Metrics
- Online Traffic
- Leads/Conversions
- Search Engine Optimisation Critical Measurements
- Brand Metrics
- Understanding social media
- Social Media Strategy
- Key Platforms (Facebook, Twitter, Linkedin, Instagram, YouTube, Pinterest)
- Listening and Managing Brands Online
- Measuring the effectiveness of your website in producing revenue for your business
- Matching channels costs versus revenue potentials on Digital Marketing Channels
- Web Architecture
- Web Technologies
- Content Management Systems
- Web Design
Course Contacts
If you have any questions please get in touch with us at [email protected] or 01 415 0429.
Timetables
Dublin Main Campus (South Circular Road)
This course is scheduled to commence on Wednesday, 18th October 2023.
Classes will be delivered online (live online classes, using zoom)
This part-time evening course will run one evening per week from 6.30pm - 9.30pm over 12 weeks, course dates outlined below.
Year 2023
- Oct: 18, 25
- Nov: 01, 08, 15, 22, 29
- Dec: 06, 13
Year 2024
- Jan: 10, 17, 24
Please contact [email protected] for further information.
Griffith College Cork
This course is scheduled to commence on Thursday, 2nd March 2023 at Griffith College Cork. Contact [email protected]ffith.ie for further information.
This part-time evening course will run one evening per week (Thursday) from 6.30pm - 9.45pm over 12 weeks, course dates outlined below.
- Mar: 02, 09, 23, 30
- Apr: 06, 13, 20, 27
- May: 04, 11, 18, 25
Griffith College Limerick
This course is scheduled to commence on Monday, 12th October 2020 at Griffith College Limerick, O'Connell Avenue, Limerick City, Limerick, V94 DK23. Contact [email protected] for further information.
This part-time evening course will run one evening per week from 6.30pm - 9.30pm over 12 weeks.
How to Apply
Entry Requirements
Mature Students
If you are 23 years or over from the 1st January of this year, you can apply for this course directly using the College’s online application form.
Under 23 Years
Old Leaving Cert (Pre 2017)
5 Ordinary Level D3s (subjects to include a language, English, Irish or another language) or equivalent exam taken.
New Leaving Cert
5 O6/H7 grades, to include a language (English, Irish or another language).
All applicants must be a user of Microsoft Office.
How to Apply
Directly to Griffith College Short Courses Department
Fees
Annual Fees
Study Mode: Part-Time
Fee: EUR 990.00
Study Mode: Part-Time
Fee: EUR 950.00
Study Mode: Part-Time
Fee: EUR 850.00
Additional exam & registration fee of 154 pounds sterling payable direct to ICM.
Progression
What further study can I do?
Graduates of the Certificate in Online Marketing and Digital Strategy are encouraged to further their studies through attending our Diploma in Online Marketing and Digital Strategy course.
