Diploma in Marketing Management

Overview

Looking to gain the skills and knowledge essential for effective marketing management?

This course will provide learners with the appropriate skills and knowledge essential for devising marketing strategies and techniques within a business environment.

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Why study Marketing Management at Griffith College?

The Diploma in Marketing Management is offered on a part-time basis over a 24-week period. This course will provide learners with the appropriate skills and knowledge essential for devising marketing strategies and techniques within a business environment. It explores the relationship between an organisation’s strategy, its culture, marketing and communications policies and procedures within the business environment.

Gain a practical grounding in the skills of marketing and management.
Examine the environmental factors that influence management decisions.
Understand the fundamentals of marketing planning and the role of research and marketing intelligence in decision making.
Examine and explore the role and importance of digital marketing in today’s rapidly changing business environment.
Accredited by the internationally renowned Institute of Commercial Management (ICM).

Dublin Intake Dates

We have two intake for this course commencing:

September*
February*

*subject to sufficient numbers

Limerick Intake Dates

We have two intakes for this course :

February 2019
September 2019

*subject to sufficient numbers

Course details

Modules

Business Management

The objectives of this module are to provide learners with a clear understanding of the concepts and management functions of all businesses. To examine the environmental factors that influence management decisions. Furthermore, this module enables learners to understand the role of management in managing people.

The History of Management
Management Concepts and functions
Management and Planning
Management and Organising
Management and Staffing
Management and Control
Management and the Business Environment
Management and Ethics

Digital Marketing

The primary objective of this module is to examine and explore the role and importance of digital marketing in today’s rapidly changing business environment. It also focuses on how digital marketing can be utilised by organisations and how its effectiveness can be measured.

Introduction to digital marketing
Digital Strategy and Planning
Website marketing tools
Digital content – website, blogs, email, webinars, videos, podcasts, e-zines, PPC advertising
Social Media and Social Bookmarking – Facebook, Twitter, Pinterest, Instagram, YouTube and YouTube channels and emerging social medias
Search Engine Marketing – What it is, how it works and how to make it work!
Search Engine Optimisation -What it is, how it works and how to make it work!
Measuring Digital media performance
E-commerce, T-commerce and M-commerce
Implementing the digital marketing plan
Website design /development for digital marketing
Mastering Google - AdWords Advertising, Analytics & Applications

Information Technology Skills

The objectives of this module are, to outline the role of IT and IS processes so as to enable business learners to understand their importance and to show how they can be effectively utilised to the benefit of an organisation. The module also seeks to enable the learners to develop practical IT skills which are an essential component of the modern business environment. Finally, it seeks to develop the learners’ understanding of general IT concepts to see how they can be used in the business world

Role of IT in business and related Information Systems applications
Internet
Databases
Business and Office applications
Microsoft Excel
Microsoft PowerPoint
Microsoft Word

Course Contacts

If you have any questions please get in touch with us at [email protected] or 01 415 0429.

Timetables

This course is scheduled to commence on Wednesday, 6th February 2019 in Griffith College Dublin.

Contact [email protected] for further information.

This part time evening course will run one evening per week (Wednesday) from 6.00pm - 9.30pm over 24 weeks, course dates outlined below.

Timetables

Cork Campus

This course is scheduled to commence on Wednesday, 19th September 2018 in Griffith College Cork. Contact [email protected] for further information.

This part time evening course will run one evening per week (Wednesday) from 6.30pm - 9.45pm over 24 weeks, course dates outlined below.

Semester 1- 2018

Sept: 19, 26
Oct: 3, 10, 17, 24, 31
Nov: 14, 21, 28
Dec: 5, 12

Semester 2- 2019

Feb: 6, 13, 20, 27
Mar: 6, 13, 27
Apr: 3, 10, 17, 24
May: 1

Note: Course dates and times are subject to change.

How to Apply

Entry Requirements

Overview Dublin:

Mature Students

If you are 23 years or over from the 1st January of this year, you can apply for this course directly using the College’s online application form.

Under 23 Years

Old Leaving Cert (Pre 2017)

Two Honours Level, Grade C3s or above and four Ordinary Level D3s (subjects to include Maths and a language, English, Irish or another language) or equivalent exam taken.

New Leaving Cert

2 H5 and 4 O6/H7 grades, to include Maths and a language (English, Irish or another language).

All applicants must be a user of Microsoft Office.

Overview Limerick:

Direct entry over 23 (Mature Student) or 2C3s (Hons) + 4D3s (Ord) in Leaving Certificate to include a language and Maths or equivalent exam taken.

How to Apply

Directly to Griffith College Short Courses Department

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Fees

Progression

Academic Progression

Participants who successfully complete and pass assignments/examinations for these modules may be eligible for advanced entry to the BA (Hons) in Business Studies degree course through the College policy of Advanced Prior Learning (APL).