Diploma in Marketing Management
Course Overview
Looking to gain the skills and knowledge essential for effective marketing management?
This course will provide learners with the appropriate skills and knowledge essential for devising marketing strategies and techniques within a business environment.
This course is validated by The Institute of Commercial Management (ICM). This course focuses on the development of professional skills; while it does not sit on the national framework, the modules are drawn from Griffith College's suite of QQI-validated degree programmes.
Why study Marketing Management at Griffith College?
The Diploma in Marketing Management is offered on a part-time basis over a 24-week period. This course will provide learners with the appropriate skills and knowledge essential for devising marketing strategies and techniques within a business environment. It explores the relationship between an organisation’s strategy, its culture, marketing and communications policies and procedures within the business environment.
- Gain a practical grounding in the skills of marketing and management.
- Examine the environmental factors that influence management decisions.
- Understand the fundamentals of marketing planning and the role of research and marketing intelligence in decision making.
- Examine and explore the role and importance of digital marketing in today’s rapidly changing business environment.
- Accredited by the internationally renowned Institute of Commercial Management (ICM).
Dublin Main Campus Intake Dates
We have two intakes for this course.
- September 2023*
- February 2024*
*subject to sufficient numbers
Please see the timetable section for course dates.
Cork Intake Dates
We have one intake for this course:
- September*
*subject to sufficient numbers
Please see the timetable section for course dates.
Course Details
Modules
On successful completion of this module, learners will be able to:
- Assess the roles and skills of managers at various levels of the business hierarchy
- Examine the core management functions needed to manage a business
- apply the tools and techniques of management and assess the changing environment in which organisations operate
- Discuss the importance of corporate social responsibility and ethics as critical elements of management practice
- Demonstrate and apply key managerial skills, i.e. analysis, critical thinking, decision-making, time management and report writing
Upon successful completion of this module, learners will be able to:
- Describe the scope and contribution of marketing in an organisation
- Explain the importance of understanding customers and aligning marketing strategies to consumer behaviour
- Discuss key marketing frameworks and techniques
- Examine the key elements and purpose of the marketing mix
Upon successful completion of this module, the learner will be able to:
- Evaluate the role and contribution of digital marketing in modern business
- Analyse digital marketing channels and best practices used by organisations
- Discuss how digital marketing performance can be measured
- Competently use digital marketing tools and platforms
- Discuss the importance of ethics, cultural dimensions and social responsibility in customer engagement.
On successful completion of this module, learners will be able to:
- discuss the role that information technology and information systems play in the business world
- apply IT concepts relevant to business and understand how they relate to each other
- differentiate information system types, and explain how they are used to shape business operations and the decision-making process
- Apply practical skills in the most common office applications such as MS Word, MS Excel and MS PowerPoint as the industry standard
Course Contacts
For questions regarding this course at Griffith College Dublin, please get in touch with us at [email protected] or 01 415 0429.
For questions regarding this course at Griffith College City Centre, please get in touch with us at [email protected] or 01 415 0450.
Timetables
Dublin Main Campus: This course is scheduled to commence on Wednesday, 20th September 2023. It will run one evening per week (Wednesday) from 6.00 pm - 9.30 pm over 24 weeks, course dates outlined below.
Griffith College Cork: This course is scheduled to commence on Wednesday, 20th September 2023. It will run one evening per week from 6.30pm - 9.45pm over 24 weeks, course dates outlined below.
Campus Timetables
This course is scheduled to commence on Wednesday, 20th of September 2023.
Contact [email protected] for further information.
This part-time evening course will run one evening per week (Wednesday) from 6.00 pm - 9.30 pm over 24 weeks, course dates outlined below.
Year 2023
- Sep: 20, 27
- Oct: 04, 11, 18, 25
- Nov: 01, 15, 22, 29
- Dec: 06, 13
Semester 2 is scheduled to commence on Wednesday, 7th February 2024.
Contact [email protected] for further information.
This part-time evening course will run one evening per week (Wednesday) from 6.00 pm - 9.30 pm over 24 weeks, course dates outlined below.
Year 2024
- Feb: 07, 14, 21, 28
- Mar: 06, 20,27
- Apr: 03, 10, 17, 24
- May: 01
This course is scheduled to commence on Wednesday, 20th September 2023.
Contact [email protected] for further information.
This part-time evening course will run one evening per week (Wednesday) from 6.30pm - 9.45pm over 24 weeks, course dates outlined below.
Year 2023
- Sept: 20, 27
- Oct: 04, 11, 18, 25
- Nov: 01, 08, 22, 29
- Dec: 06, 13
Note: Course dates and times are subject to change.
Semester 2 is scheduled to commence in February 2024.
Contact [email protected] for further information.
This part-time evening course will run one evening per week (Wednesday) from 6.30pm - 9.45pm over 24 weeks, course dates outlined below.
Year 2024
- Feb: 07, 14, 21, 28
- Mar: 06, 20, 27
- Apr: 03, 10, 17,
- May: 01
Note: Course dates and times are subject to change.
How to Apply
Entry Requirements
All applicants must be a user of Microsoft Office.
English Language
If English is not your native language, you must show that your English level is of a suitable standard. For further information please contact a member of the Admissions Team.
Griffith College is accepting the online Duolingo English Test (DET) as valid proof of English proficiency. Please see here for further details.
How to Apply
Directly to Griffith College Short Courses Department
Applicants under 23 year of age:
Old Leaving Cert (Pre 2017)
Two Honours Level, Grade C3s or above and four Ordinary Level D3s (subjects to include Maths and a language, English, Irish or another language) or equivalent exam taken.
New Leaving Cert
2 H5 and 4 O6/H7 grades, to include Maths and a language (English, Irish or another language).
Applicants over 23 years of age (Mature students):
If you are 23 years or over from the 1st January of this year, you can apply for this course directly using the College’s online application form.
Fees
Annual Fees
Study Mode: Part-Time
Fee: EUR 2000.00
Study Mode: Part-Time
Fee: EUR 1,500.00
Study Mode: Part-Time
Fee: EUR 1,350.00
Additional exam & registration fee of 154 pounds sterling payable direct to ICM.
Study Mode: Part-Time
Fee: EUR 2000.00
Progression
Academic Progression
Participants who successfully complete and pass assignments/examinations for these modules may be eligible for advanced entry to the BA (Hons) in Business Studies degree course through the College policy of Advanced Prior Learning (APL).
