This course will provide learners with the appropriate skills and knowledge essential for devising marketing strategies and techniques within a business environment.
The Diploma in Marketing Management is offered on a part-time basis over a 24-week period. This course will provide learners with the appropriate skills and knowledge essential for devising marketing strategies and techniques within a business environment. It explores the relationship between an organisation’s strategy, its culture, marketing and communications policies and procedures within the business environment.
We have two intakes for this course commencing:
*subject to sufficient numbers
We have two intakes for this course :
Cork Intake Dates
We have one intake for this course commencing:
The objectives of this module are to provide learners with a clear understanding of the concepts and management functions of all businesses. To examine the environmental factors that influence management decisions. Furthermore, this module enables learners to understand the role of management in managing people.
This module takes learners through the fundamentals of marketing planning and emphasises the role of research and marketing intelligence in decision making. It aims to combine theory and practice to enable learners to gain a broad perspective on marketing and its role within organisations.
The primary objective of this module is to examine and explore the role and importance of digital marketing in today’s rapidly changing business environment. It also focuses on how digital marketing can be utilised by organisations and how its effectiveness can be measured.
The objectives of this module are, to outline the role of IT and IS processes so as to enable business learners to understand their importance and to show how they can be effectively utilised to the benefit of an organisation. The module also seeks to enable the learners to develop practical IT skills which are an essential component of the modern business environment. Finally, it seeks to develop the learners’ understanding of general IT concepts to see how they can be used in the business world
If you have any questions please get in touch with us at [email protected] or 01 415 0429.
This course is scheduled to commence on Wednesday, 5th February 2020.
Contact [email protected] for further information.
This part-time evening course will run one evening per week from 6.00pm - 9.30pm over 24 weeks, course dates outlined below.
This course is scheduled to commence on Wednesday, 18th September 2019. Contact [email protected] for further information.
This part-time evening course will run one evening per week (Wednesday) from 6.30pm - 9.45pm over 24 weeks, course dates outlined below.
Please Note: Course dates and times are subject to change.
Note: Course dates and times are subject to change.
If you are 23 years or over from the 1st January of this year, you can apply for this course directly using the College’s online application form.
Under 23 Years
Old Leaving Cert (Pre 2017)
Two Honours Level, Grade C3s or above and four Ordinary Level D3s (subjects to include Maths and a language, English, Irish or another language) or equivalent exam taken.
New Leaving Cert
2 H5 and 4 O6/H7 grades, to include Maths and a language (English, Irish or another language).
All applicants must be a user of Microsoft Office.
Direct entry over 23 (Mature Student) or 2C3s (Hons) + 4D3s (Ord) in Leaving Certificate to include a language and Maths or equivalent exam taken.
Directly to Griffith College Short Courses Department
Study Mode: Part-Time
Fee: EUR 2000.00
Fee: EUR 1,400.00
Fee: EUR 1,350.00
Additional exam & registration fee of 154 pounds sterling payable direct to ICM.
Participants who successfully complete and pass assignments/examinations for these modules may be eligible for advanced entry to the BA (Hons) in Business Studies degree course through the College policy of Advanced Prior Learning (APL).