Looking to gain the skills and knowledge essential for effective marketing management?
This course will provide learners with the appropriate skills and knowledge essential for devising marketing strategies and techniques within a business environment.
This course is validated by The Institute of Commercial Management (ICM). This course focuses on the development of professional skills; while it does not sit on the national framework, the modules are drawn from Griffith College's suite of QQI-validated degree programmes.
Why study Marketing Management at Griffith College?
The Diploma in Marketing Management is offered on a part-time basis over a 24-week period. This course will provide learners with the appropriate skills and knowledge essential for devising marketing strategies and techniques within a business environment. It explores the relationship between an organisation’s strategy, its culture, marketing and communications policies and procedures within the business environment.
- Gain a practical grounding in the skills of marketing and management.
- Examine the environmental factors that influence management decisions.
- Understand the fundamentals of marketing planning and the role of research and marketing intelligence in decision making.
- Examine and explore the role and importance of digital marketing in today’s rapidly changing business environment.
- Accredited by the internationally renowned Institute of Commercial Management (ICM).
Dublin Main Campus Intake Dates
We have one intake for this course commencing in Autumn.
- October*
*subject to sufficient numbers
Please see the timetable section for course dates.
Cork Intake Dates
The next intake for this course will be:
- September*
*subject to sufficient numbers
Please see the timetable section for course dates.
