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Diploma in Marketing Management

Diploma in Marketing Management

Overview

Looking to gain the skills and knowledge essential for effective marketing management?

This course will provide learners with the appropriate skills and knowledge essential for devising marketing strategies and techniques within a business environment.

Why study Marketing Management at Griffith College?

 The Diploma in Marketing Management is offered on a part-time basis over a 24-week period. This course will provide learners with the appropriate skills and knowledge essential for devising marketing strategies and techniques within a business environment. It explores the relationship between an organisation’s strategy, its culture, marketing and communications policies and procedures within the business environment.

  • Gain a practical grounding in the skills of marketing and management.
  • Examine the environmental factors that influence management decisions.
  • Understand the fundamentals of marketing planning and the role of research and marketing intelligence in decision making.
  • Examine and explore the role and importance of digital marketing in today’s rapidly changing business environment.
  • Accredited by the internationally renowned Institute of Commercial Management (ICM).

Dublin Main Campus Intake Dates

We have two intakes for this course commencing: 

  • September*
  • February*

*subject to sufficient numbers

 

Limerick Intake Dates

We have two intakes for this course :

  • February 2020
  • September 2020

*subject to sufficient numbers

 

Cork Intake Dates

We have one intake for this course commencing: 

  • September 2020*

*subject to sufficient numbers

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