The Diploma in Marketing Management is offered on a part-time basis over a 24-week period. This course will provide learners with the appropriate skills and knowledge essential for devising marketing strategies and techniques within a business environment. It explores the relationship between an organisation’s strategy, its culture, marketing and communications policies and procedures within the business environment.

• Gain a practical grounding in the skills of marketing and management.
• Examine the environmental factors that influence management decisions.
• Understand the fundamentals of marketing planning and the role of research and marketing intelligence in decision making.
• Examine and explore the role and importance of digital marketing in today’s rapidly changing business environment.
• Accredited by the internationally renowned Institute of Commercial Management (ICM).