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Diploma in Marketing Management

Diploma in Marketing Management

Overview

Looking to gain the skills and knowledge essential for effective marketing management?

This course will provide learners with the appropriate skills and knowledge essential for devising marketing strategies and techniques within a business environment.

Why study Marketing Management at Griffith College?

 The Diploma in Marketing Management is offered on a part-time basis over a 24-week period. This course will provide learners with the appropriate skills and knowledge essential for devising marketing strategies and techniques within a business environment. It explores the relationship between an organisation’s strategy, its culture, marketing and communications policies and procedures within the business environment.

  • Gain a practical grounding in the skills of marketing and management.
  • Examine the environmental factors that influence management decisions.
  • Understand the fundamentals of marketing planning and the role of research and marketing intelligence in decision making.
  • Examine and explore the role and importance of digital marketing in today’s rapidly changing business environment.
  • Accredited by the internationally renowned Institute of Commercial Management (ICM).

Dublin Intake Dates

We have two intake for this course commencing: 

  • September*

  • February*

*subject to sufficient numbers

 

Cork Intake Dates

We have one intake for this course :

  • 19th of September, 2018*

*subject to sufficient numbers

Course details
Modules
Business Management

The objectives of this module are to provide learners with a clear understanding of the concepts and management functions of all businesses. To examine the environmental factors that influence management decisions. Furthermore, this module enables learners to understand the role of management in managing people.

  • The History of Management
  • Management Concepts and functions
  • Management and Planning
  • Management and Organising
  • Management and Staffing
  • Management and Control
  • Management and the Business Environment
  • Management and Ethics
Marketing

This module takes learners through the fundamentals of marketing planning and emphasises the role of research and marketing intelligence in decision making. It aims to combine theory and practice to enable learners to gain a broad perspective on marketing and its role within organisations.

  • Introduction to Marketing
  • The Marketing Environment
  • Marketing across Business Contexts
  • Marketing Research
  • Segmentation, Targeting & Positioning
  • Marketing Planning
  • Marketing Decision Making
Digital Marketing

The primary objective of this module is to examine and explore the role and importance of digital marketing in today’s rapidly changing business environment. It also focuses on how digital marketing can be utilised by organisations and how its effectiveness can be measured.

  • Introduction to digital marketing
  • Digital Strategy and Planning
  • Website marketing tools
  • Digital content – website, blogs, email, webinars, videos, podcasts, e-zines, PPC advertising
  • Social Media and Social Bookmarking – Facebook, Twitter, Pinterest, Instagram, YouTube and YouTube channels and emerging social medias
  • Search Engine Marketing – What it is, how it works and how to make it work!
  • Search Engine Optimisation -What it is, how it works and how to make it work!
  • Measuring Digital media performance
  • E-commerce, T-commerce and M-commerce
  • Implementing the digital marketing plan
  • Website design /development for digital marketing
  • Mastering Google - AdWords Advertising, Analytics & Applications
Information Technology Skills

The objectives of this module are, to outline the role of IT and IS processes so as to enable business learners to understand their importance and to show how they can be effectively utilised to the benefit of an organisation. The module also seeks to enable the learners to develop practical IT skills which are an essential component of the modern business environment. Finally, it seeks to develop the learners’ understanding of general IT concepts to see how they can be used in the business world

  • Role of IT in business and related Information Systems applications
  • Internet
  • Databases
  • Business and Office applications
  • Microsoft Excel
  • Microsoft PowerPoint
  • Microsoft Word

Course Contacts

If you have any questions please get in touch with us at [email protected] or 01 415 0429.

Timetables

This course is scheduled to commence on Wednesday, 6th February 2019 in Griffith College Dublin.

Contact [email protected] for further information.

This part time evening course will run one evening per week (Wednesday) from 6.00pm - 9.30pm over 24 weeks, course dates outlined below.​

Timetables
Year 2019 Semester 1
  • Feb: 06, 13, 20, 27
  • Mar: 06, 13, 27
  • Apr:  03, 10, 17,24
  • May: 01
  • Please Note: 2019 course dates and times are subject to change.

Year 2019 Semester 2
  • Sep: 18, 25
  • Oct: 02, 09, 16, 23, 30
  • Nov: 13, 20, 27
  • Dec: 04, 11

 

Please Note: 2019 course dates and times are subject to change.

Cork Campus

This course is scheduled to commence on Wednesday, 19th September 2018 in Griffith College Cork. Contact [email protected] for further information.

This part time evening course will run one evening per week (Wednesday) from 6.30pm - 9.45pm over 24 weeks, course dates outlined below.​

Semester 1- 2018

Sept: 19, 26
Oct: 3, 10, 17, 24, 31
Nov: 14, 21, 28
Dec: 5, 12

Semester 2- 2019

Feb: 6, 13, 20, 27
Mar: 6, 13, 27
Apr: 3, 10, 17, 24
May: 1

Note: Course dates and times are subject to change.

How to Apply

Entry Requirements 

Overview Dublin:

Mature Students 

If you are 23 years or over from the 1st January of this year, you can apply for this course directly using the College’s online application form.

Under 23 Years 

Old Leaving Cert (Pre 2017)

Two Honours Level, Grade C3s or above and four Ordinary Level D3s (subjects to include Maths and a language, English, Irish or another language) or equivalent exam taken.

New Leaving Cert

2 H5 and 4 O6/H7 grades, to include Maths and a language (English, Irish or another language).

All applicants must be a user of Microsoft Office.

Overview Limerick:

Direct entry over 23 (Mature Student) or 2C3s (Hons) + 4D3s (Ord) in Leaving Certificate to include a language and Maths or equivalent exam taken.

How to Apply

Directly to Griffith College Short Courses Department

Fees
Annual Fees
Dublin

Study Mode: Part-Time

Fee: EUR 2000.00

Cork

Study Mode: Part-Time

Fee: EUR 1,350.00

Limerick

Study Mode: Part-Time

Fee: EUR 1,350.00

Additional exam & registration fee of 154 pounds sterling payable direct to ICM.

Progression

Academic Progression

Participants who successfully complete and pass assignments/examinations for these modules may be eligible for advanced entry to the BA (Hons) in Business Studies degree course through the College policy of Advanced Prior Learning (APL).

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Ready to take the next step?