Diploma in Online Marketing & Digital Strategy
Course Overview
Get equipped with the skills needed to survive in today's digital world.
This course will be of interest to marketers, sales professionals, designers, IT professionals, and owner-managed businesses who need to gain a greater understanding of how to use digital and social media tools, channels, and platforms to communicate, engage and acquire customers online.
The course is validated by The Institute of Commercial Management (ICM). This course focuses on the development of professional skills and does not sit on the national framework.
Why Study Online Marketing at Griffith College
Over the 12-week course, content covered includes how to produce a rich presence on the main social media platforms such as LinkedIn, Twitter, Facebook as well as developing Google Ads and Display campaigns, Email Marketing Campaigns and creating Rich Media Content on platforms such as Pinterest, YouTube and Instagram.
- Progress from the Certificate in Online Marketing and Digital Strategy and gain a more in-depth knowledge the digital world.
- Learn how to use online marketing and advertising platforms.
- Create a digital strategy and plan.
- Develop skills in how to capitalise on the use of social media channels.
- Accredited by the Institute of Commercial Management (ICM).
Dublin Main Campus Intake Dates
We run two intakes for this course:
- October 2023*
- January 2024*
*subject to sufficient numbers
Please see the timetable section for course dates.
Course Details
This evening course is designed to build on the certificate module, with the goal of teaching participants how to; use online marketing and advertising platforms, create a digital strategy and plan, and to capitalise on the use of social media channels.
At the end of the module, participants will have all the skills to research, plan and implement a digital marketing programme. During the course the content covered will include how to produce a rich presence on the main social media platforms such as LinkedIn, Twitter, Facebook as well as developing Google AdWords and Display campaigns, Email Marketing Campaigns and creating Rich Media Content on platforms such as Pinterest, YouTube and Instagram.
- Introduction, Overview of Digital Strategy
- Online Advertising
- Email Marketing
- Search Engine Optimisation
- Social Media Marketing
- Developing Content Editorial Calendars in conjunction with Buyer Cycles
- Advanced Blog Creation
- Advanced Blog Promotion
- Creating Outcome driven KPI frameworks
Course Contacts
If you have any questions please get in touch with us at [email protected] or 01 415 0429.
Timetables
Griffith College Dublin (Main Campus, South Circular Road)
This course is scheduled to commence in October 2023 at Griffith College Dublin Main Campus. Contact [email protected] for further information
Participants must have completed the Certificate in Online Marketing and Digital Strategy.
This part-time evening course will run one evening per week from 6.30 pm - 9.30 pm over 12 weeks, course dates outlined below.
Year 2023
- October - Dates to be confirmed
Griffith College Cork
This course is scheduled to commence on the 9th February 2023 at Griffith College Cork. Contact [email protected] for further information.
Participants must have completed the Certificate in Online Marketing and Digital Strategy.
This part-time evening course will run one evening per week (Thursday) from 6.30pm - 9.45pm over 12 weeks, course dates outlined below.
Griffith College Limerick
This course is scheduled to commence on Monday, 12th October 2020 at Griffith College Limerick, O'Connell Avenue, Limerick City, Limerick, V94 DK23. Contact [email protected] for further information.
This part-time evening course will run one evening per week from 6.30pm - 9.30pm over 12 weeks.
How to Apply
Entry Requirements
All applicants must be a user of Microsoft Office.
Participants must have completed the Certificate in Online Marketing and Digital Strategy course.
How to Apply
Directly to Griffith College Short Courses Department
Applicants under 23 years of age:
Old Leaving Cert (Pre 2017)
5 Ordinary Level D3s (subjects to include a language, English, Irish or another language) or equivalent exam taken.
New Leaving Cert
5 O6/H7 grades, to include a language (English, Irish or another language).
Applicants over 23 years of age (Mature students):
If you are 23 years or over from the 1st January of this year, you can apply for this course directly using the College’s online application form.
Fees
Annual Fees
Study Mode: Part-Time
Fee: EUR 990.00
Study Mode: Part-Time
Fee: EUR 950.00
Study Mode: Part-Time
Fee: EUR 850.00
Additional exam & registration fee of 154 pounds sterling payable direct to ICM.
Progression
What further study can I do?
On completion of this course, participants are encouraged to further their studies through joining our Diploma in Marketing Management course.
