Griffith College Logo

Diploma Online Marketing & Digital Strategy

Diploma Online Marketing & Digital Strategy

Overview

Get equipped with the skills needed to survive in today's digital world.

This course will be of interest to marketers, sales professionals, designers, IT professionals, and owner managed businesses who need to gain a greater understanding of how to use digital and social media tools, channels and platforms to communicate, engage and acquire customers online.

Why Study Online Marketing at Griffith College

Over the 12 week course content covered will include how to produce a rich presence on the main social media platforms such as LinkedIn, Twitter, Facebook as well as developing Google Adwords and Display campaigns, Email Marketing Campaigns and creating Rich Media Content on platforms such as Pinterest, YouTube and Instagram.

  • Progress from the Certificate in Online Marketing and Digital Strategy and gain a more in-depth knowledge the digital world.
  • Learn how to use online marketing and advertising platforms.
  • Create a digital strategy and plan.
  • Develop skills in how to capitalise on the use of social media channels.
  • Accredited by the Institute of Commercial Management (ICM).

Dublin Intake Dates

We run 2 intakes for this course commencing in Spring and Autumn.

  • February (date to be confirmed)*
  • October (date to be confirmed)*

*subject to sufficient numbers

See Timetable for next course dates.

 

Cork Intake Dates

We have one intake for this course :

  • February 2019*

*subject to sufficient numbers

Course details

This evening course is designed to build on the certificate module, with the goal of teaching participants how to; use online marketing and advertising platforms, create a digital strategy and plan, and to capitalise on the use of social media channels.

At the end of the module, participants will have all the skills to research, plan and implement a digital marketing programme. During the course the content covered will include how to produce a rich presence on the main social media platforms such as LinkedIn, Twitter, Facebook as well as developing Google AdWords and Display campaigns, Email Marketing Campaigns and creating Rich Media Content on platforms such as Pinterest, YouTube and Instagram.

  • Introduction, Overview of Digital Strategy
  • Online Advertising
  • Email Marketing
  • Search Engine Optimisation
  • Social Media Marketing
  • Developing Content Editorial Calendars in conjunction with Buyer Cycles
  • Advanced Blog Creation
  • Advanced Blog Promotion
  • Creating Outcome driven KPI frameworks

Course Contacts

If you have any questions please get in touch with us at [email protected] or 01 415 0429.

Timetables

Diploma in Online Marketing & Digital Strategy Course Timetable

This course is scheduled to commence on Thursday, 21st February 2019 in Griffith College Dublin. Contact [email protected] for further information

Participants must have completed the Certificate in Online Marketing and Digital Strategy course.

This part time evening course will run one evening per week from 6.30pm - 9.30pm over 12 weeks, course dates outlined below.​

Year 2019

  • Feb: 21, 28
  • Mar: 14, 21, 28
  • Apr:  04, 11, 18, 25
  • May: 02, 09, 16
How to Apply

Entry Requirements

Mature Students -

If you are 23 years or over from the 1st January of this year, you can apply for this course directly using the College’s online application form.

Under 23 Years -

Old Leaving Cert (Pre 2017)

Two Honours Level, Grade C3s or above and four Ordinary Level D3s (subjects to include Maths and a language, English, Irish or another language) or equivalent exam taken.

New Leaving Cert

2 H5 and 4 O6/H7 grades, to include Maths and a language (English, Irish or another language).

Participants must have completed the Certificate in Online Marketing and Digital Strategy course.

How to Apply

Directly to Griffith College Short Courses Department

Fees
Annual Fees
Dublin

Study Mode: Part-Time

Fee: EUR 890.00

Cork

Study Mode: Part-Time

Fee: EUR 850.00

Limerick

Study Mode: Part-Time

Fee: EUR 850.00

Additional exam & registration fee of 154 pounds sterling payable direct to ICM.

Progression

What further study can I do?

On completion of this course, participants are encouraged to further their studies through joining our Diploma in Marketing Management course.

CTA1

Ready to take the next step?