Griffith College Fashion Student Hee Da Seo Shortlisted for IDI Graduate Awards 2024

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Griffith College is thrilled to announce that our talented fashion design student, Hee Da (Jee Yun) Seo, has been shortlisted for the prestigious IDI Graduate Awards 2024 in two highly competitive categories for Fashion Design and Textiles. Her collection, "THE TRILOGY," has impressed the judges with its innovative design, connection to Irish culture, and commitment to sustainability.

THE TRILOGY: A Modern Take on Celtic Mythology 

Hee Da Seo’s Autumn/Winter 2024 collection, 'THE TRILOGY,' is a remarkable showcase of fashion design inspired by Irish folklore. This collection stands out for its innovative approach reflecting the spirit of Celtic legends, specifically the powerful Raven goddess Morrigan. Designed for strong, independent women, this collection combines heritage crafts with contemporary style creating versatile looks. What makes this collection unique is its three-layer design, allowing each piece to be worn separately or layered for different styles, encouraging a sustainable and adaptable wardrobe. 

heeda's collection

Key Design Elements of THE TRILOGY 

  • Morrigan and Peaceful Death: The first layer features cotton jersey home wear dyed with traditional plant-based ‘woad’, a natural blue dye inspired by Ireland's ancient Neolithic patterns and organic shapes. 
  • Fate and Femininity: This mid-layer uses transparent organza and tulle to create a romantic and delicate look, blending black and blue tones for a soft, elegant effect. 
  • War and Strength: The final layer showcases vegan leather and Irish wool, with intricate smocking details representing Ireland’s rivers, and a macramé skirt symbolising the crown of Claddagh. 

 

This thoughtful design approach highlights Hee Da’s ability to merge storytelling with sustainability, creating a collection that honours Ireland’s cultural heritage while pushing the boundaries of modern fashion. 

Celebrating Tradition and Sustainability 

"THE TRILOGY" is more than a fashion collection; it’s not only a tribute to Celtic mythology, but also to traditional Irish crafts and sustainable design. By reviving ancient hand dyeing techniques and using eco-friendly materials like vegan leather,  handwoven textiles. Hee Da’s collection showcases her dedication to resourceful zero waste fashion. "THE TRILOGY stands out in today’s fashion industry as a fusion of creativity and sustainability. 

What’s Next for Hee Da Seo? 

Hee Da’s nomination for the IDI Graduate Awards 2024 is a well-deserved recognition of her talent and creativity. Regardless of the outcome, her innovative collection has already left a significant mark on the fashion world. She now hopes to start a journey as a costume designer in the film industry or theatre. We are incredibly proud to see Griffith College represented by such a talented and passionate designer. 

See THE TRILOGY in Action 

Take a sneak peek of Hee Da’s collection in motion through this video clip from our end-of-year Creative showcase:  

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You can also watch the full-length videos on our YouTube channel: For the final-year collections watch here. For the CLO3D renditions watch here.

Explore Fashion Design at Griffith College 

Inspired by Hee Da’s journey? Discover how you can develop your own design skills with the Fashion Design programmes at Griffith College. Our courses are designed to equip aspiring designers with the knowledge and expertise needed to excel in the dynamic world of fashion. 

Congratulations, Hee Da! We can’t wait to see where your creativity takes you next.