Bachelor of Arts in Photographic Media

The Commercial Photography module aims to provide learners with an introduction to the technical skills and industry knowledge required to enter the field of commercial photography professionally. This module focuses on lighting techniques (on location and in-studio) relevant to commercial practice and also focus on creative concepts, professionalism, and industry standards. Learners gain an understanding of how to carry out a photography brief from inception to post-production and final delivery.

This module provides learners with an understanding of all aspects of editorial photography and the genre of documentary.   It familiarises learners with a number of approaches to the genre and introduces learners to the notion of image and text, context and layout. Broad concepts are provided to inspire learners to produce a narrative based around their chosen theme.

This module is designed to fully acquaint learners with the skills necessary to fully exploit the creative abilities specific to monorail and technical cameras. Only with these key skills are learners able to explore this vital specialist aspect of the medium for artistic or commercial purposes.

The module covers portraiture, life-size and above imaging, still-life and architecture. Principles such as twist, tilt, vertical and horizontal shift, and bellows extension are fully explained and practised as are the full range of camera movements. Elements of studio and location work are also included.

The module aims to equip learners with the fundamental principles of media law in order to be able to work within the legal boundaries as a media professional. It also aims to provide a solid grounding in media ethics for journalists and to give learners the tools with which to make professional ethical decisions.

This module aims to encourage learners to achieve high proficiency in still camera techniques applied to the moving subject. Learners produce a series of images that capture movement. Learners are aware of issues of production applicable to their chosen subject, and show consideration of display context, print and output formats, as well as being conscious of the final display. The module affords learners the opportunity to hone their skills by capturing a moving subject of varying types on a variety of diverse and challenging locations, including studio and situ.

This module offers learners the opportunity to study and produce industry-standard photography in one of the following two genres: Advertising Still Life Photography or Conceptually Based Photographic Practice. Assignment titles are set by the lecturer/client and interpreted by each individual learner.

Visual Methodologies builds on previous theoretical and historical modules where learners gain further competence with key theoretical concepts relating to the analysis of contemporary photography. With a series of lectures, a visiting artist lecture and gallery visit, learners are guided to a deeper understanding of visual styles within contemporary photography and the theoretical framework from which they exist.

This module further develops learners’ critical understanding as well as technical skills in digital photography, processing and file management with an emphasis on photography’s aesthetic and social contexts. This learning is put into practice by designing and using a personal workflow system specific to the learner’s way of working.

Learners further develop strategies for digitally processing images to a high commercial standard for the publishing environment, both online and print.

Learners gain a critical overview of digital asset management, production and post-production and creative workflow.

This module enables learners to confidently undertake the day-to-day running of their own businesses. They gain an understanding of; cost, price and quote for commercial assignments and create their own business plan.

This module develops learners’ skill base in the technical, aesthetic, conceptual, communicative and commercial aspects of the photographic medium to industry standard level. It enables learners to achieve a visually exciting and conceptually strong exhibition/portfolio piece. This capstone module encourages learners to produce and output a body of work of a standard of measured excellence for self-publishing and exhibition.

Professional Practice aims to allow learners to optimise their career options by allowing them to create a print-based and live Internet-based portfolio to highlight their work in preparation for entry to the professional world.

This module deepens learners’ knowledge of contemporary visual cultural theory and discusses the role of the photograph in the power relationship of observer and observed. It examines the inherent power relations within visual imagery, explore the complex arena of visual culture, how meaning circulates, how the visual has impacted society, and the role of the visual form as both a connecting force and source of conflict.

This module aims to further develop the knowledge and essential tools required to enter into the field of commercial photography as a working professional. This module equips learners with the skills necessary to carry out work as a commercial photographer in all fields, including fashion, editorial, advertising and PR. On completion of this module learners have a high-level understanding of best industry practice and further develop professional and practical skills so they can see a commercial project through from inception to completion.

This module provides learners with the opportunity to hone their individual skills within any chosen genre related to people photography. It advances the learners’ ability to instigate a project, apply and present a project in a professional and considered manner.

People Photography enhances learners’ ability to demonstrate best practice when dealing with people in any genre of the medium. It also develops learners’ understanding of ethics and planning when working on any project that is people related.

This practical module aims to equip participants with basic skills in video in the key areas of research and concept development, video production (image and sound) technique and approach, visual storytelling and sequencing and editing (technical skill and basic craft).

Learners make a series of short factual vlogs to build practical skills introduced week by week and they also make a short documentary/news/ factual video on a topic of their choosing approximately 3- 5 minutes in duration, for multi-platform distribution.  

Study Mode: Full-Time

Dublin: EUR 6,500.00

Study Mode: Part-Time

Dublin: EUR 5,200.00

Study Mode: Full-Time

EUR 7,000.

Study Mode: Full-Time

Dublin 

Non-EU living in Ireland or abroad: Please refer to our Non-EU Tuition Fees section.

Non-EU students: a Student Services and Administration fee of EUR200 is payable each academic year in addition to the fees quoted below.