Professional Diploma in Digital Marketing & Strategy

digital marketing strategy
Type
Professional / Short Course
Duration
14 Weeks x 1 Evening (6.30pm – 9.30pm)
Validated by
Griffith College
Mode
Online / Part-Time
Campus
Dublin Main Campus
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Course Overview

Learn the fundamentals of digital marketing, social media and digital strategy with this exciting course

This part time Digital Marketing and Strategy course teaches students how to develop digital campaigns, through both web and mobile channels, using the most effective digital media and communications platforms.

This course is validated by Griffith College. This course focuses on the development of professional skills and does not sit on the national framework.

Why Study Digital Marketing and Strategy at Griffith College

This course is aimed at those looking to build an effective online presence, and will be of interest particularly to anyone who owns a business or manages a corporate website. It will also be of interest to those who are involved in online and offline advertising, marketing, digital production or public relations, who specifically need to gain a greater understanding of the proliferation of tools, channels and platforms that users now expect businesses to be present on and be willing to engage on.

The course will provide a comprehensive overview of the technologies and principles around creating compelling and clear web properties and how to manage traffic and sales conversions for these. It will also demonstrate to users how best to create digital content and share it across a wide variety of channels to ensure that all your targeted content makes its way to your intended audience on whatever channel that they choose.

  • You will gain a greater understanding of the proliferation of tools, channels and platforms that users now expect businesses to be present on and be willing to engage on.
  • You will learn how to effectively monitor, track and measure the effectiveness of digital campaigns.
  • You will develop your own digital content, through both web and mobile channels, using the most effective digital media and communications platforms.
  • You will learn how to analyse sales funnels and gain an understanding of the key metrics

Intake Dates

  • Dublin - Online - October 2024
  • Dublin - Part-Time - October 2024
  • Dublin - Online - February 2025
  • Dublin - Part-Time - February 2025

What our students say

professional-diploma-digital-marketing-strategy
"The Professional Diploma in Digital Marketing & Strategy was a great course. It was practical and informative. I learned a lot on this course, which has benefited me already in my career, and I would highly recommend it to anyone considering it."

Stephen O'Daly
Professional Diploma in Digital Marketing & Strategy
digital marketing testimonial profile
"Attending the Digital Marketing & Strategy course at Griffith College proved to be an invaluable opportunity to stay abreast of the latest trends in digital marketing. The blend of theoretical knowledge and hands-on exercises enabled me to apply the concepts learned effectively. I wholeheartedly recommend this program to individuals seeking to enhance their skills in this dynamic field."
Larissa Marques
Professional Diploma in Digital Marketing & Strategy

Course Details

Course Content

Digital Strategy and Planning

  • Key Components of a Digital Strategy
  • Creating a Digital Marketing Plan

Online Marketing

  • Search Engine Optimisation
  • Website Optimisation
  • Google AdWords
  • Key Word Management
  • Search Engine Analytics
  • Writing for the web
  • Display, Remarketing and Video Advertising
  • Optimising User Experience Online
  • Google Ads Certification
  • Leveraging AI tools

Measuring Digital Campaigns and Engagement

  • Walk through of Google Analytics
  • Key Measurement Metrics
  • Online Traffic
  • Leads/Conversions
  • Search Engine Optimisation Critical Measurements
  • Brand Metrics

Social Media

Analysing Sales Funnel and Understanding Key Metrics

Course Contacts

Timetables

Dublin Main Campus (South Circular Road)

This part-time evening course will run one evening per week from 6.30pm - 9.30pm over 14 weeks, course dates outlined below.

Online Delivery   - Classes will be delivered live online using Zoom and will commence on Tuesday, 22nd October 2024.

Year 2024

  • Oct: 22
  • Nov: 05, 12, 19, 26
  • Dec: 03, 10, 17
  • Jan: 07, 14, 21, 28
  • Feb: 04 

 

On-Campus Delivery   - Classes will commence on Wednesday, 23rd October 2024.

Year 2024

  • Oct: 23, 30
  • Nov: 06, 13, 20, 27
  • Dec: 04, 11, 18
  • Jan: 08, 15, 22,29
  • Feb: 05

 

Please contact [email protected] for further information.

 

Griffith College Cork

This course is scheduled to commence on Thursday, 29th February 2024. 

Classes will be delivered on campus at Griffith College, Wellington Road, Cork. 

This part-time evening course will run one evening per week (Thursday) from 6.30pm - 9.45pm over 14 weeks, course dates outlined below.​

  • Year 2024
  • Feb: 29
  • Mar: 07, 14, 21, 28
  • Apr: 04, 11, 18, 25
  • May: 02, 09, 16, 23, 30

Contact [email protected] for further information.

 

Griffith College Limerick

This course is scheduled to commence in October 2023 at Griffith College Limerick, O'Connell Avenue, Limerick City, Limerick, V94 DK23. Contact [email protected] for further information.

This part-time evening course will run one evening per week from 6.30pm - 9.30pm over 14 weeks.​

How to Apply

Entry Requirements

Mature Students 

If you are 23 years or over from the 1st January of this year, you can apply for this course directly using the College’s online application form.

Under 23 Years 

5 O6/H7 grades in the Irish leaving certificate or equivalent award

Or

FETAC Level 5 Full Award

 

All applicants must be a user of Microsoft Office.

It is recommended that applicants have a good understanding of both written and spoken English.

How to Apply

Directly to Griffith College Professional Academy 

Fees

Please note that not all study modes may be offered at all times; for confirmation, refer to the Intake dates on the Overview tab.

General Fees

Study Mode: Part-Time

Fee: EUR 1390.00

Early Booking Discount: Pay a €250 deposit before 30th June and receive a 10% discount.

Study Mode: Part-Time

Fee: EUR 990.00

Study Mode: Part-Time

Fee: EUR 850.00

Progression

Ready to take the next step?