This module runs one evening a week for twelve weeks. It emphasises the role of research and marketing intelligence in decision making.
This course focuses on the development of professional skills; while it does not sit on the national framework, the module is drawn from Griffith College’s suite of QQI-validated degree programmes.
This module aims to combine theory and practice to enable learners to gain a broad perspective on marketing and its role within organisations. On successful completion of this module, learners should be able to:
*subject to sufficient numbers