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Marketing (Taster Course)

Marketing (Taster Course)

Overview

This module takes learners through the fundamentals of marketing planning.

This module runs one evening a week for twelve weeks. It emphasises the role of research and marketing intelligence in decision making.

Why study Marketing at Griffith College?

This module aims to combine theory and practice to enable learners to gain a broad perspective on marketing and its role within organisations. On successful completion of this module, learners should be able to:

  • Examine the role and scope of marketing in an organisation.
  • Demonstrate knowledge of key marketing realities and challenges facing organisations.
  • Examine the importance of providing customer satisfaction and responding to the marketplace through appropriate marketing strategies.
  • Identify and execute standard marketing research activities.
  • Express the relevance of market research to decision making.

Intake Dates

Our intake for this course commences in September 2020

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