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Marketing (Taster Course)

Marketing (Taster Course)

Overview

This module takes learners through the fundamentals of marketing planning.

This module runs one evening a week for twelve weeks. It emphasises the role of research and marketing intelligence in decision making.

This course focuses on the development of professional skills; while it does not sit on the national framework, the module is drawn from Griffith College’s suite of QQI-validated degree programmes.

Why study Marketing at Griffith College?

This module aims to combine theory and practice to enable learners to gain a broad perspective on marketing and its role within organisations. On successful completion of this module, learners should be able to:

  • Examine the role and scope of marketing in an organisation.
  • Demonstrate knowledge of key marketing realities and challenges facing organisations.
  • Examine the importance of providing customer satisfaction and responding to the marketplace through appropriate marketing strategies.
  • Identify and execute standard marketing research activities.
  • Express the relevance of market research to decision making.

Intake Dates

  • September 2021

*subject to sufficient numbers

See timetable for course dates.
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