Griffith College keeps an eye on the future
Griffith College recently launched its newest nationwide campaign An Eye on The Future, which aims to empower learners of all kinds to achieve their career and life potential in this new, future of learning.
The Third Eye concept is the brainchild of THINKHOUSE and it uniquely dramatizes the new future of learning and careers that Griffith stands for - what does the future student look like?
The creative (which features on out of home, radio and digital) uses a disruptive, transfixing image (a student with a third eye) to grab attention and make the point that Griffith is built for your future.
In many cultures, The Third Eye is a symbol of higher consciousness and insight. In this campaign, the third eye emphasises the importance of softer skills including emotional intelligence and communication.
The use of the tagline Fit.Flex.Future supports the campaign in its entirety, and can be interpreted as:
FIT – Griffith courses FIT the learner's skillset and needs with regard to work/life commitments.
FLEX - Students receive the soft skills they need to be FLEXIBLE to adapt to the ever-changing world of work.
FUTURE – Make students aware that they must prepare for the FUTURE. With the introduction of automation, robotics and AI, traditional job roles may no longer exist.
Head of Marketing at Griffith College Steven Roberts said: “The education sector isn’t the bravest when it comes to advertising. At Griffith, we’re as ambitious as our students are. For this campaign, we wanted an idea that represented us perfectly – future-focused, innovation-centric and welcoming. I think this campaign perfectly does that.”
Founder of THINKHOUSE, Jane McDaid commented: “The team at Griffith is very future-focused and entrepreneurial. They are open to new ways of communicating their amazing offering - this advertising campaign delivers on that, in a fun way. It’s pretty eye-catching!”
THINKHOUSE is the creative agency partner for Griffith College. Media planning is managed by Zenith and Wolfgang Digital continues to handle search and PPC activity.
Popular courses promoted, as part of Griffith’s ‘Third Eye on the Future’ campaign include;