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MSc in Applied Digital Media

MSc in Applied Digital Media


Take the next step in your career and become a multimedia specialist

 This cross-faculty Level 9 MSc in Applied Digital Media aims to equip students with the necessary skills to pursue an exciting career in digital media

Why Study Applied Digital Media at Griffith College?

Designed specifically to address a growing need in the industry, the MSc in Applied Digital Media at Griffith College is a 1-2 year programme which aims to build upon students' knowledge of digital for an exciting career in a growing media industry. Delivered on a full and part-time basis, as a graduate of this course, you will:

  • Obtain specialist knowledge and skills essential for a career in multimedia and professional media.
  • Gain a practical understanding of how to create multimedia applications using digital technology.
  • Develop a team player attitude necessary to communicate problems, ideas and solutions to all levels of the industrial team.
  • Fantastic job prospects with a 100% employment record from a sample of 35 graduates from our class of 2017
  • Build upon your knowledge of supporting topics in the area of Digital Media.

Course Highlights

  • Finish early with Post-Graduate Diploma
  • Small class sizes
  • Access to state of the art facilities
  • A dedicated experienced lecturing Team
  • Industry guest speakers

Intake Dates

We run 2 intakes for this course commencing in Spring and Autumn.

  • February 2020
  • September 2020

*subject to sufficient numbers


"Griffith College gave me the confidence to reach for my dreams and follow the career path to success."

Mairead Harrington
MSc in Applied Digital Media

"This was the course I’d been dreaming of. It was challenging, but I’m a better professional now. Griffith College offered lecturers and staff who were always willing to help and to improve my capabilities and knowledge. It’s an experience I will always cherish. I cannot wait to start building my new career pathway."

Raquelline Curvelo
MSc in Applied Digital Media
Course details
Mandatory Modules
Business of Digital Media

This module aims to provide learners with an overview of the creative and communicative industry in order to enable them to develop a comprehensive understanding of those industries. It does so in order to equip learners with the analytical and critical thinking skills they need to play a part in those sectors. In order to achieve the module learning outcomes, key aspects of the media sectors market structure are addressed as are some key legal and ethical issues. Other relevant areas covered and analysed within this module include marketing, finance, government policy and entrepreneurship in the media sector. 

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Interaction Design

This module investigates the field of interactive digital media design through an understanding of concepts, theories, methodologies, and practices within human-computer interaction design, user interface design, usability and user experience. Learners gain practical experience in multimedia authoring applications. 

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Multimedia Programming

The ability to understand advanced programming issues and develop complex interactive digital media products is a huge advantage for anyone in the digital media field. Learners learn fundamental programming concepts and use them to develop rich, interactive applications that feature both generated graphics and image manipulation in desktop, web and mobile environments.

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Game Design and Development

This module focuses on the design and development of digital games using a standard games development environment. The module has a strong practical element focussed on developing skills in game development. The learner also covers the core elements of game design and engagement with the user. 

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Research Methods

This core module serves to significantly deepen the learners’ research skills, both in relation to their module related assignments and later in their completion of their major dissertation / dissertation by practice. Specifically, it extends their abilities as self-directed learners by equipping them with the appropriate vocabulary for reflecting on, critiquing and evaluating their own work and that of others. Throughout the module, they are required to engage in a number of research methodologies and current research issues and trends in the digital media industry. The module also addresses the need for good project management skills and techniques for the successful delivery of any project. 

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Digital Media and Society

This module examines the impact of Digital and Creative media on contemporary society. Examining theories from sociological, cultural, and communication perspectives, the learner is able to conceptualise and contextualise the impact digital media has on society, its products and services.

With the development of the web and particularly with ubiquitous access through mobile technologies, the web is becoming central to information processing in society. What are the implications of this for society, and for developers of digital media content? The module seeks to develop a questioning culture amongst the learners who develop a holistic view of how technology shapes the world we live in and the world they live in shapes the technology we develop. 

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Visual Communication

Learners require the knowledge and skills that enable the visual communication of concepts and the production of various visual formats for a range of settings. This module analyses how we express our experience and communicate our intentions through both the reading of images and the process of image making. 

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Web Authoring

The World Wide Web has become the dominate medium by which digital media is delivered and used worldwide. This module aims to explore the web as a channel of communication, looking at technology, design, business and cultural issues. Through a range of practical assignments learners engage with different types of web application and develop practical skills used for the design and management of online communication. 

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Elective Modules
Desktop Publishing

This module further develops the learners understanding of graphic design, the use of colour, type, imagery and layout. Theories and principles relating to individual and cultural understandings of visual forms and impressions are further explored. Continuing from the visual communications module learners focus and hone their design skills and gain practical experience in desktop publishing and illustration packages. 

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This module develops competency in the design and deployment of e-learning materials that facilitate learning. Learners come to understand how and ways e-learning is employed and learn how to design a formalized teaching system specifically designed to be carried out remotely. They demonstrate the ability to apply learning principles in the design of e-learning materials.

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3-D Modelling & Animation

This module deepens the learners’ understanding of 3D animation principles. The module fosters awareness of applications of 3D and critical evaluation of existing 3D products. It encourages the exploration of creative possibilities for integration of 3D to multimedia products. 

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Server-side Web Development and Databases

The module provides learners with an understanding of programming and information architecture principles required for the development of database-driven websites. The emphasis in the module is on server-side functionality and database access. 

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Video Production

This practical module aims to equip learner with the ability to conceive ideas and develop original material that is suitable to approach the production of a short factual item for multiplatform distribution Learners make informed logical and creative decisions at every stage. This a practical module, intends to equip the learners with a range of specialised video production skills such as scheduling shoots, scripting ideas, location filming, and varied editing techniques. 

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Digital Storytelling

This module introduces learners to the craft and disciplines of writing multimedia scripts. Learners learn the formatting and style requirements of writing fiction and non-fiction scripts. This module provides learners with an introduction to oral storytelling, traditional structure of narratives, multi-story narratives, non-linear structures, and unusual narrative structures (circular, broken, twisted, inverted structures). 

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Theories & Principles of Animation

This module introduces learners to the fundamentals of 2D and 3D animation. The conceptualisation, design, and creation of 3D products is examined. Learners gain practical experience in 2D animation and begin to explore the possibilities of 3D animation. 

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From Postgraduate to Masters

Following successful completion of these modules, students are awarded a Postgraduate Diploma. They can then undertake an additional dissertation module, which leads to a Masters Degree in Applied Digital Media.

The full-time programme is delivered over 3 semesters.

The part-time programme is delivered over 4 semesters, covering the 10 topics as per the full-time programme.

Griffith College’s Computing Faculty flexibility - we arrange timetables that are student oriented to suit your personal and professional requirements.

Course Contacts

How to Apply

Entry Requirements

Candidates applying for this course should have a Level 8 Honours degree 2:2 or above in any discipline or international equivalent and/or relevant work experience.

How to Apply

Mature Students
Applicants over 23 years of age on 1st January 2018 must apply to Griffith College directly online using the Apply Online facility on the website homepage. Mature applicants will be asked for a copy of their passport.

English Language
If English is not your native language, you must show that your English level is of a suitable standard. For further information, please contact a member of the Admissions Team.


For purposes of fee calculation, residence is counted from time of application.

Tuition Fees
Irish/EU, living in Ireland

General Fee Information 

An Academic Administration Fee of EUR250.00 and a 2% Learner Protection Charge is applicable each academic year in addition to the fees quoted below. The fees below relate to Year 1 fees only.

Study Mode: Full-Time


EUR 6,900.00

Study Mode: Part-Time


EUR 6,900.00

Irish/EU, living abroad

General Fee Information 

An Academic Administration Fee of EUR250.00 and a 2% Learner Protection Charge is applicable each academic year in addition to the fees quoted below.

Study Mode: Full-Time


EUR 7,700.00


General Fee Information 

An Academic Administration Fee of EUR250.00 and a 2% Learner Protection Charge is applicable each academic year in addition to the fees quoted below.

Non-EU students: a Medical Insurance, Student Services and Administration fee of EUR300 is payable each academic year in addition to the fees quoted below.

Study Mode: Full-Time


Non-EU Living in Ireland or abroad: Please refer to our Non-EU Tuition Fees section.

Direct Debit Scheme

Students wishing to pay for their fees monthly may avail of our direct debit scheme. Please download our Fee Payment Information document to review the payment plan schedule and how to apply.


Is your company paying for your course?

They will need to complete a Griffith College Sponsorship Form and send this to the Student Fees Office:

  • Post: Student Fees, Griffith College Dublin, South Circular Road, Dublin 8
  • Email: [email protected]

2% Learner Protection Charge

All QQI accredited programmes of education and training of 3 months or longer duration are covered by arrangements under section 65 (4) of the Qualifications and Quality Assurance (Education and Training) Act 2012 whereby, in the event of the provider ceasing to provide the programme for any reason, enrolled learners may transfer to a similar programme at another provider, or, in the event that this is not practicable, the fees most recently paid will be refunded.

QQI Award Fee

Please note that a QQI Award Fee applies in the final year of all QQI courses. To find the relevant fee for your course level, please see the Fees page.


Academic Progression

On completion of the Level 9 MSc in Applied Digital Media, students may progress onto a range of Level 10 Doctoral programmes on the National Qualifications Framework. The Postgraduate QQI validation means that your qualification is recognised not only in Ireland and Europe but throughout the world.

Career Progression

Through the MSc in Applied Digital Media, you will have gained valuable professional experience, specialised in a key emerging field and developed many technical skills. There is a wide range of career options for our graduates including:

  • Creative Directors
  • Content/information managers
  • Industrial and academic research
  • Multimedia Systems Developer
  • Innovative Media Practitioners
  • Entrepreneur
  • Digital Media Manager
  • Media Product Manager
  • Digital Account Director
  • Digital Designer

Ready to take the next step?