Meet the content production needs of Small to Medium Enterprises (SMEs) with this hands-on course created by award-winning industry professionals.
Perhaps you run a small business and understand the power of online video content to connect directly with your clients and customers? Maybe your sales and marketing department needs to bring online content creation in-house so you can be in control of your brand? Or you might be the point person responsible for maximising your company’s budget when dealing with content production companies and media agencies?
Starting with writing, storytelling, and scripting skills to shape and control your message, then progressing to the practical camera, sound, producing, directing and editing skills to develop and produce your own content, this exciting course has been created to equip learners with the practical skills to meet the specific content production needs of SMEs. Whether you’re an individual who wants to offer content production services to small companies, or a small business owner or team member wishing to upskill to become your company’s in-house content producer, this programme will empower you to produce engaging, professional content.
Why study Screen Media Production for Small to Medium Enterprises at Griffith College?
The Certificate in Screen Media Production for SMEs gives you the skills, knowledge, competencies and experience to fulfil the now vital need for in-house video production capabilities in SMEs. This programme is targeted at learners who wish to become in-house video content production specialists within their companies or who wish to provide these services to clients on a freelance basis.
Through the programme's
four modules, Writing for Screen, Storytelling for Screen, Presentation and TV Studio Basics and Screen Production, you will learn the principles of storytelling for screen, presenting skills including TV studio basics, followed by the full range of corporate and commercial content production skills. First you’ll learn how to develop your content ideas, then how to prep those ideas through pre-production, and through producing, directing, camera and sound skills how to produce those ideas. Finally you’ll bring your content together through editing and post-production. This is all done through your own learner-generated commercial or corporate video production project.You will learn the principles of storytelling for screen, presenting skills including TV studio basics, followed by the full range of corporate and commercial content production skills of idea development, filming prep and pre-production, production (directing, camera and sound recording) and post-production and editing, through a learner-generated commercial or corporate video production project.
- Full access to industry-standard equipment and facilities
- Experienced lecturers working in the content production industry
- Fully equipped TV Studio
We run two intakes for this course, commencing in Spring and Autumn:
*subject to sufficient numbers