Postgraduate Diploma in Journalism and Public Relations

This module enables learners to understand how audiences relate to media content and develops an ability to critically discuss the major paradigms and theories that have shaped the field of communications, including their historical development and current trends. The module offers learners an academic introduction to examples of research and theories potentially relevant to their dissertation. Learners also develop the ability to evaluate the spectrum of research and theorization on how media audiences are measured and how audiences behave.

The module aims to assist learners in developing core competencies required by the public relations industry, including, problem-solving, critical thinking and business acumen. It aims to assist learners in developing an in-depth knowledge of corporate structures and a critical understanding of the strategic role that communications and specifically public relations play within the management structure of organisations.

This module aims to equip learners with an understanding of the fundamental principles of media law in order for them to be able to work confidently and competently within the legal boundaries as a media professional. The module develops in learners a practical working knowledge of legal principles so they can work competently as media professionals and avoid the pitfalls of contriving financial vulnerabilities, contempt of court, or professional disciplinary action.

This module aims to develop learners’ overall creative and technical production abilities by equipping them with the practical skills to approach the production of factual visual programming on mobile devices for multiplatform distribution. Learners critically evaluate professional video standards and conceive, shoot, edit and upload online their own short video programming using mobile phones. They also learn to transfer footage from mobile to desktop computer to develop more advanced editing skills. The module develops learners’ concept development skills and digital video production skills for mobile journalism.

This module enables learners to be able to play a lead role in production teams which repurpose existing content for new and different online audiences, and to learn the key technical skills which allows them to plan, construct and develop their own and others’, online media artefacts. Learners develop the ability to use the current tools necessary for online journalism and the ability to apply these tools when creating journalistic content online. The module also develops learners’ ability to identify and evaluate trends and opportunities in online media, and also cultivates a critical comprehension in the design and construction of integrated web-based media content.

This module aims to enable learners to develop the skills needed to adapt their journalism and other public relations skills to political and public settings. Learners develop the skills required, within an Irish and international context, to understand public relations in the wider political and public affairs environment. Learners will develop a critical depth to their work and gain an understanding of the relevant sociological, political and psychological theories that underpin the decisions made and strategies implemented in their professional public relations work.

This module aims to facilitate a critical and practical understanding of the theory and principles of public relations where learners develop the skills and knowledge needed to become well-rounded communications professionals.  The module equips learners with the practical skills and knowledge to make the transition from third level education to the public relations industry.

This module aims to enable learners to make great radio in a professional environment. Through edited and recorded as-live individual and group assignments, the module equips learners with the skills, techniques, research ability and the editorial standards which are necessary to work in news, current affairs, sports or light entertainment radio.

This module aims to deepen learners’ research skills, in relation to their module related assignments and later in the completion of their major dissertation or dissertation by practice. The module extends their abilities as self-directed learners by equipping them with the appropriate vocabulary for reflecting on, critiquing and evaluating their own work and that of others. Throughout the module, learners are required to engage in a number of research methodologies and current research issues and trends. The module also advances good project management skills and techniques so that learners can successfully deliver a research project including scoping media research projects and completing a literature review.

This module aims to impart knowledge and practical awareness of how and why media institutions, practices and culture developed in the way that they have in western society. The module develops learners’ ability to focus on the media industries in a critical and evaluative manner in a broad social and historical context. Learners are required to critique media institutions within their interrelationship with society, politics and the economy and to apply theories of mass media. While enhancing research skills, the module also challenges learners’ understanding of the current media environment and requires critical evaluation of power relations as between owners, producers and receivers of information through forms of mass media.

This module aims to enable learners to attain the practical skills required to identify, plan, research, write and edit publishable news reports, feature articles and commercial content for identified audiences. Through practice, learners develop the ability to use social media platforms to promote their writings, and to develop their online profile on their own WordPress website. The module also cultivates critical thinking among learners in relation to the role of and the future of, journalism in democratic societies.​

General Fee Information 

An Academic Administration Fee of EUR250.00 and a 2% Learner Protection Charge is applicable each academic year in addition to the fees quoted below.

Study Mode: Full-Time

EUR 8,000.

General Fee Information 

An Academic Administration Fee of EUR250.00 and a 2% Learner Protection Charge is applicable each academic year in addition to the fees quoted below.

Non-EU students: a Student Services and Administration fee of EUR200 is payable each academic year in addition to the fees quoted below.

Study Mode: Full-Time

Dublin 

Non-EU Living in Ireland or abroad: Please refer to our Non-EU Tuition Fees section.

Study Mode: Part-Time

Dublin 

Non-EU Living in Ireland: EUR 9,000.00