Postgraduate Diploma in Arts in Public Relations and Digital Communications

Postgraduate Diploma in PR course banner
Type
Postgraduate
Duration
1 Year Full-Time / 2 Years Part-Time
Validated by
QQI
Mode
Full-Time / Part-Time
Campus
Dublin Main Campus
NFQ Level
9
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Course Overview

Develop your creativity and media industry skills to specialise in digital communications and public relations

This course is aimed at individuals who wish to take up employment as communications professionals, specifically within the public relations and communications industries. Designed and delivered by PR and journalism professionals and full-time academics, the course trains learners for public relations work with clients in the corporate, political and public affairs space.

Students will Laura Young
Media Students will CEO PRII
Griffith Students in Aviva Press Box
Students at the SMEDIAs

Why Study Journalism and Public Relations at Griffith College?

The Postgraduate Diploma in Journalism and Public Relations is accredited by the NUJ (National Union of Journalist) and  Public Relations Institute of Ireland (PRII). Learners will acquire the skills to conceive, produce and edit their own media and public relations content on all platforms including web, social, radio, print and mobile video. The programme has been designed in direct response to the current market requirements for PR professionals to be able to create and implement cross-media content.

Course Highlights

  • Learn the skills, strategies and tactics required to deliver an effective communications crisis response plan.
  • Develop specific skills in content creation for public relations.
  • Participate in regular on-campus PR events (e.g., Newsdays).
  • Tailor the programme to interests, skills and career plans by choosing from a range of elective modules.
  • Discounted membership rate for the National Union of Journalists (NUJ) and Public Relations Institute of Ireland (PRII), including the annual PRII National Conference.
  • Obtain press passes to PR industry events.
  • Develop an in-depth understanding of the theory and practice of public relations, political communications and corporate communications.
  • Create high-quality media content and develop effective public relations strategies.
  • Access to industry-standard digital communications technologies.
  • PRII Members are eligible for a €500 discount off their tuition fee. 

Part-time/Blended Option

  • All lectures are delivered live online and recorded for convenience and flexibility.
  • Monthly on-campus media production tutorials.
  • Evaluation through continuous assessment.
  • Course materials and research supports are available online.
  • Flexible payment options.
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Intake Dates

  • Dublin - Full-Time - September 2025
  • Dublin - Part-Time - September 2025

Ready to take the next step?