Certificate in Digital Sales Transformation

Microcredential / Undergraduate
One year
Validated by
Blended Learning / Part-Time
NFQ Level
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Course Overview

Want to skill up in Digital Sales Transformation?

The Certificate in Digital Sales Transformation will play a crucial role in your career.

Learn to grow your online presence and see how to take your business to the next level. You'll also develop the skills you need to use social media, sell online and find audiences to grow sales.

This is a one-year blended programme. 

To learn more about European Funding visit eufunds.ie.

Why study Digital Sales Transformation with Griffith College?

This is the course for you if:

  • Your employer needs someone with these skills to grow their online business.
  • You are looking to reach audiences nationwide and internationally, but not sure how.
  • You have decided it’s time to grow your business into a full-time endeavour and sell online.
  • You have a basic understanding of digital platforms but lack the confidence to really drive it in your business or role.

In this course, learners will: 

  • Understand how to use technology (like Google Ads, Facebook Marketplace and productivity platforms) to grow sales. 
  • Focus on developing and implementing a digital sales strategy to grow your customer base and business.
  • Use social media platforms (TikTok, Instagram), customer relationship platforms (Hubspot/Salesforce), and web & e-commerce platforms (WordPress/Squarespace/Shopify).
  • Review the disruptive technologies currently impacting the retail industry such as the internet of things (IoT), automation, robotics, artificial intelligence and augmented reality.

Graduates of the course may choose to progress onto an undergraduate Business course with 30 ECTS worth of exemptions.

Intake Dates

  • Limerick - Blended, Part-Time - September 2024

Course Details

This minor award programme (30 ECTS) comprises five modules:

Course Modules

On successful completion of this module, learners are able to:

  • Critically evaluate how technology is disrupting retail business and its competitive landscape.
  • Assess how leaders can leverage digital technology to grow their retail business.
  • Discuss how digital transformation can be employed effectively in a retail environment.
  • Analyse how emerging technologies are impacting retailers and their consumers.

On successful completion of this module, learners are able to:

  • Discuss the role that information technology and information systems play in the business world.
  • Apply IT concepts relevant to business and understand how they relate to each other and are relevant to retail.
  • Differentiate information system types, and explain how they are used to shape business operations and the decision-making process, within a retail environment.
  • Apply practical skills in the most common office applications, and the platforms used in retail.

On successful completion of this module, learners are able to:

  • Evaluate the role and contribution of digital marketing in retail.
  • Analyse digital marketing channels and best practices used by organisations.
  • Discuss how digital marketing performance can be measured.
  • Competently use digital marketing tools and platforms with particular applications to retail.
  • Discuss the importance of ethics, cultural dimensions and social responsibility in customer engagement.

On successful completion of this module, learners are able to:

  • Explain the concept of selling in the information era.
  • Evaluate the dynamic nature of forces that impact customers’ buying decisions and determine how sales strategies are modified as a result.
  • Create a sales strategy demonstrating a range of selling skills from prospect identification to long-term relationship building and create a master selling plan.
  • Examine the roles and responsibilities of the sales manager.

On successful completion of this module, learners are able to:

  • Identify the key skills sought by employers and the importance of developing these skills.
  • Use effective means to source employment and internship opportunities, with particular reference to the retail sector.
  • Demonstrate key written and presentation skills for employment/internship opportunities.
  • Demonstrate professional job interview skills.
  • Implement techniques to support effective self-management and development.
  • Present an external image that is positive, professional and ethical.


Timetables to be confirmed.


Fees: €2950.00