About the course
Marketing is a rich and highly diverse sector offering graduates a wide rang e of career opportunities. These include, but are not limited to; advertising, marketing research, public relations, digital marketing, sales, media buying and consultancy. An exciting mix of creativity and commercial nous, marketing offers an attractive career for many.
The BA (Hons) in Business Studies (Marketing) gives students a strong platform for a variety of career pathways and postgraduate opportunities. Completing a broad range of business modules throughout the programme, in final year students will select four from five marketing electives*. This allows students to tailor their studies to reflect their interests and future career ambitions.
Marketing is the function of business which creates revenue. Its purpose and scope, broadly speaking, is to understand a consumer market, develop awareness of the brand, generate interest in the brand and ultimately convert sufficient sales to deliver a profit for the company. But marketing must work in tandem with other business departments in order to develop and execute a successful strategy.
This programme’s structure ensures students can develop their marketing skills and knowledge while also having a grounded knowledge in all key business areas. Teamwork between functions is essential for a business to be successful. By understanding the purpose and importance of other disciplines, while having specialised marketing know how, graduates are perfectly positioned to be a dynamic team player in any business environment.
As the business environment is ever changing and technological developments level the playing field for many companies, talented marketing graduates are always in high demand, but it is a competitive marketplace. One key benefit of focusing your studies to include a specialisation at undergraduate level is that it demonstrates clear goal setting and determination to prospective employers. Successful graduates of this programme will have well-rounded business knowledge, considerable marketing skills and demonstrate clear career ambitions, thus presenting a highly attractive candidate for a variety of graduate positions.
*electives run subject to demand.