The BA (Hons) in Business Studies (Marketing) offers students an opportunity to specialise in the area of marketing, while the broad scope of the programme means that students also gain a deep understanding of the many aspects of the world of business.
Our BA (Hons) in Business Studies (Marketing) is available on both a full and part-time basis over a three-year period. The purpose of the programme is to allow students to tailor their studies to reflect their interests and future career ambitions in marketing through a broad range of business and marketing modules.
The year one and two, Management and Marketing modules, act as a perfect introduction, and development, for the final year marketing modules. Students undertaking the BA (Hons) in Business Studies (Marketing) will be required to undertake the following four core final year modules Strategic Management, Financial Management, Business Plan (Linear), and International Business Environment. Also core for this award are four electives from the Marketing stream modules outline below. Electives are offered subject to demand.
4 must be chosen for the BA (Hons) in Business Studies (Marketing)
1. Sales Management
This module provides students with a clear understanding of the principles and practice of selling as a core business function. The relationship between sales management and the marketing environment is explored.
2. International Marketing
This module introduces students to the major aspects of international marketing. Students develop a critical awareness of the importance of environmental forces and emerging trends that impact on firms marketing globally
3. Consumer behaviour
Consumer behaviour is a multi-disciplinary subject which alerts us of the need to consider marketing activities in relation to other behavioural sciences. It examines social factors such as class, status, the influence of the family and peer groups and their contribution to the decision making process of the buyer.
4. Brand Management
The development and management of brands is a key marketing activity, central to the rest of the marketing strategy. This module aims to develop student’s knowledge of branding frameworks, strategies and branding's role within business and society
5. Integrated Marketing Communications
Integrated Marketing Communications (IMC) provides an approach designed to deliver one consistent message to target markets through promotional activities that may span all different types of media. This module aims to develop students' knowledge and skills in all areas of integrated marketing communications.
2 H5 and 4 O6/H7 grades, to include a language (English, Irish or another language) and Maths.
Applicants under 23 years
Applicants under 23 years of age on 1st of January, 2017 must apply through the CAO system www.cao.ie. Please consult the CAO website for information on important dates for 2017 applications.
Applicants over 23 years
Applicants over 23 years of age on 1st January 2017 must apply to Griffith College directly online using the Apply Online facility on the website homepage. Mature applicants will be asked for a copy of their passport.
If English is not your native language, you must show that your English level is of a suitable standard. For further information please contact a member of the Admissions Team.
A Registration Fee of Euro 250.00 and a 2% Learner Protection Charge is applicable each academic year in addition to the fees quoted below. The fees below relate to Year 1 fees only.
Study Mode: Full Time
EU living Ireland: EUR 5,100.00
EU living Abroad: EUR 6,500.00
Non EU living Ireland: EUR 9,400.00
Non EU living Abroad: EUR 9,400.00
Study Mode: Part-Time
EU living Ireland: EUR 3,050.00
All QQI accredited programmes of education and training of 3 months or longer duration are covered by arrangements under section 65 (4) of the Qualifications and Quality Assurance (Education and Training) Act 2012 whereby, in the event of the provider ceasing to provide the programme for any reason, enrolled learners may transfer to a similar programme at another provider, or, in the event that this is not practicable, the fees most recently paid will be refunded.
Students wishing to pay for their fees monthly may avail of our direct debit scheme. Please download our Fee Payment Information document to review the payment plan schedule and how to apply.
Is your company paying for your course?
They will need to complete a Griffith College Sponsorship Form and send this to the Student Fees Office:
Graduates of the BA (Hons) in Business Studies (Marketing) who see an opportunity to make themselves more attractive to employers may want to consider the Masters programme in business in Griffith College.The Griffith College Graduate Business School offers a portfolio of programmes in International Business Management, many of which provide a route to the award of MBA.
The following programmes prepare graduates for the world of international business; at MSc and MBA levels, many of which are delivered in full and part-time modes
The MBA in International Business programme is divided into three stages, taking one year to complete full-time and approx. two years part-time.
The MSc programmes are divided into three stages, taking one year to complete full-time and approx. two years part-time.
Marketing is central to all business activities - whether in a large multinational or in a small local business. The purpose of any business is to meet consumers’ needs and wants while making a profit. A marketing qualification can open doors to a number of exciting and challenging careers. These include, but are not limited to, advertising, PR, sales management, market research, retailing, product design and development, and branding.