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BA (Hons) in Business Studies (Marketing)

BA (Hons) in Business Studies (Marketing)


Develop the knowledge and skills required for a successful career in the Marketing Industry

The BA (Hons) in Business Studies (Marketing) offers students an opportunity to specialise in the area of marketing, while the broad scope of the programme means that students also gain a deep understanding of the many aspects of the world of business.

Why Study Business at Griffith College?

Our BA (Hons) in Business Studies (Marketing) is available on both a full and part-time basis over a three-year period. The purpose of the programme is to allow students to tailor their studies to reflect their interests and future career ambitions in marketing through a broad range of business and marketing modules.

  • Students will develop their marketing skills and expertise while also having a grounded knowledge in all key business areas.
  • Students will gain a key understanding of business disciplines, teamwork and specialised marketing practices, perfectly positioning them to be a dynamic team player in any business environment.
  • The option to specialise your studies demonstrates clear goal-setting and determination to prospective employers, making you a highly attractive candidate for a variety of graduate positions.
  • A flexible learning approach gives students the option of choosing their own study path, blending core modules in both Marketing and Business Studies.
  • You will receive lecturing from vastly experienced professionals from a wide range of industries.

Course Highlights

  • Degree completed in three years
  • Gain qualifications in fastest growing business sector
  • Offered in full-time and part-time modes
  • Access programme offers module flexibility
  • Progress to the Graduate Business School

Intake Dates

We run 2 intakes for this course commencing in Spring and Autumn.

  • February 2020*
  • September 2020

*subject to sufficient numbers

Are you applying through the CAO?

Read our CAO Guide for everything you need to know about applying through the CAO!

What our students say

I have studied for my Business Studies degree for the past three years as a part-time student, and have found the service delivered to be excellent. The course material is directly industry relevant and of the highest quality.

Daniel Dempsey
Course details

The year one and two, Management and Marketing modules, act as a perfect introduction, and development, for the final year marketing modules. Students undertaking the BA (Hons) in Business Studies (Marketing) will be required to undertake the following four core final year modules Strategic Management, Financial Management, Business Plan (Linear), and International Business Environment. Also core for this award are four electives from the Marketing stream modules outline below. Electives are offered subject to demand.

Core Subjects
Year One
  • Micro Economics
  • Quantitative Analysis for Business
  • Effective Learning and Development
  • Business Management
  • Financial Accounting (Linear)
  • Macro Economics
  • Legal Aspects of Business
  • Information Technology Skills
Year Two
  • Operations Management
  • Accounting Information for Managers
  • Organisational Behaviour
  • Marketing
  • Professional Development
  • Digital Marketing
  • Enterprise and Innovation
  • Business Information Systems
  • Human Resource Management
Year Three
  • Strategic Management
  • Financial Management
  • Business Plan (Linear)
  • International Business Environment

4 must be chosen for the BA (Hons) in Business Studies (Marketing)

1. Sales Management

This module provides students with a clear understanding of the principles and practice of selling as a core business function. The relationship between sales management and the marketing environment is explored.

2. International Marketing

This module introduces students to the major aspects of international marketing. Students develop a critical awareness of the importance of environmental forces and emerging trends that impact on firms marketing globally

3. Consumer behaviour

Consumer behaviour is a multi-disciplinary subject which alerts us of the need to consider marketing activities in relation to other behavioural sciences. It examines social factors such as class, status, the influence of the family and peer groups and their contribution to the decision making process of the buyer.

4. Brand Management

The development and management of brands is a key marketing activity, central to the rest of the marketing strategy. This module aims to develop student’s knowledge of branding frameworks, strategies and branding's role within business and society

5. Integrated Marketing Communications

Integrated Marketing Communications (IMC) provides an approach designed to deliver one consistent message to target markets through promotional activities that may span all different types of media. This module aims to develop students' knowledge and skills in all areas of integrated marketing communications.

How to Apply

Entry Requirements

Leaving Certificate

2 H5 and 4 O6/H7 grades, to include a language (English, Irish or another language) and Maths.

How to Apply

Applicants under 23 years

Applicants under 23 years of age on 1st of January, 2018 must apply through the CAO system Please consult the CAO website for information on important dates for 2018 applications.

CAO Code

  • Dublin - GC407

Applicants over 23 years

Mature Students
Applicants over 23 years of age on 1st January  2018 must apply to Griffith College directly online using the Apply Online facility on the website homepage. Mature applicants will be asked for a copy of their passport.

English Language
If English is not your native language, you must show that your English level is of a suitable standard. For further information please contact a member of the Admissions Team.


For purposes of fee calculation, residence is counted from time of application.

Tuition Fees
Irish/EU, living in Ireland

General Fee Information 

An Academic Administration Fee of EUR250.00 and a 2% Learner Protection Charge is applicable each academic year in addition to the fees quoted below. The fees below relate to Year 1 fees only.

Study Mode: Full-Time


EUR 3,180.00

Study Mode: Part-Time


EUR 3,700.00

Irish/EU, living abroad

General Fee Information 

An Academic Administration Fee of EUR250.00 and a 2% Learner Protection Charge is applicable each academic year in addition to the fees quoted below.

Study Mode: Full-Time


EU Living Abroad: EUR 6,650.00


General Fee Information 

An Academic Administration Fee of EUR250.00 and a 2% Learner Protection Charge is applicable each academic year in addition to the fees quoted below.

Non-EU students: a Medical Insurance, Student Services and Administration fee of EUR300 is payable each academic year in addition to the fees quoted below.

Study Mode: Full-Time


Non-EU Living in Ireland or abroad: Please refer to our Non-EU Tuition Fees section.

Direct Debit Scheme

Students wishing to pay for their fees monthly may avail of our direct debit scheme. Please download our Fee Payment Information document to review the payment plan schedule and how to apply.


Is your company paying for your course?

They will need to complete a Griffith College Sponsorship Form and send this to the Student Fees Office:

  • Post: Student Fees, Griffith College Dublin, South Circular Road, Dublin 8
  • Email: [email protected]

2% Learner Protection Charge

All QQI accredited programmes of education and training of 3 months or longer duration are covered by arrangements under section 65 (4) of the Qualifications and Quality Assurance (Education and Training) Act 2012 whereby, in the event of the provider ceasing to provide the programme for any reason, enrolled learners may transfer to a similar programme at another provider, or, in the event that this is not practicable, the fees most recently paid will be refunded.

QQI Award Fee

Please note that a QQI Award Fee applies in the final year of all QQI courses. To find the relevant fee for your course level, please see the Fees page.


Academic Progression

Graduates of the BA (Hons) in Business Studies (Marketing) who see an opportunity to make themselves more attractive to employers may want to consider the Masters programme in business in Griffith College.The Griffith College Graduate Business School offers a portfolio of programmes in International Business Management, many of which provide a route to the award of MBA.

The following programmes prepare graduates for the world of international business; at MSc and MBA levels, many of which are delivered in full and part-time modes

  • The MBA in International Business programme is divided into three stages, taking one year to complete full-time and approx. two years part-time.

  • The MSc programmes are divided into three stages, taking one year to complete full-time and approx. two years part-time.

Career Progression

 Marketing is central to all business activities - whether in a large multinational or in a small local business. The purpose of any business is to meet consumers’ needs and wants while making a profit. A marketing qualification can open doors to a number of exciting and challenging careers. These include, but are not limited to, advertising, PR, sales management, market research, retailing, product design and development, and branding.


Ready to take the next step?