Griffith College

BA (Hons) in Business Studies (Marketing)

BA (Hons) in Business Studies (Marketing)

BA (Hons) in Business Studies (Marketing)

The varied and in-depth content of the BA (Hons) in Business Studies (Marketing) provides students with the knowledge and skills they need to work in the Marketing Industry.

BA (Hons) in Business Studies (Marketing)
Validated by:QQI
QQI Level:8
Duration:3 years full time and part time

About the course

Marketing is a rich and highly diverse sector offering graduates a wide rang e of career opportunities. These include, but are not limited to; advertising, marketing research, public relations, digital marketing, sales, media buying and consultancy. An exciting mix of creativity and commercial nous, marketing offers an attractive career for many.

The BA (Hons) in Business Studies (Marketing) gives students a strong platform for a variety of career pathways and postgraduate opportunities. Completing a broad range of business modules throughout the programme, in final year students will select four from five marketing electives*. This allows students to tailor their studies to reflect their interests and future career ambitions. 

Marketing is the function of business which creates revenue. Its purpose and scope, broadly speaking, is to understand a consumer market, develop awareness of the brand, generate interest in the brand and ultimately convert sufficient sales to deliver a profit for the company.  But marketing must work in tandem with other business departments in order to develop and execute a successful strategy.

This programme’s structure ensures students can develop their marketing skills and knowledge while also having a grounded knowledge in all key business areas. Teamwork between functions is essential for a business to be successful. By understanding the purpose and importance of other disciplines, while having specialised marketing know how, graduates are perfectly positioned to be a dynamic team player in any business environment.

As the business environment is ever changing and technological developments level the playing field for many companies, talented marketing graduates are always in high demand, but it is a competitive marketplace. One key benefit of focusing your studies to include a specialisation at undergraduate level is that it demonstrates clear goal setting and determination to prospective employers. Successful graduates of this programme will have well-rounded business knowledge, considerable marketing skills and demonstrate clear career ambitions, thus presenting a highly attractive candidate for a variety of graduate positions.

*electives run subject to demand.


Part Time Student Information

Are you considering returning to education? Do you want to upskill or change career direction? See below some useful information on studying this course part time:

  • Classes: are held in the evening time, normally 2 evenings per week in 1st year, 3 evenings per week in 2nd year and 3 – 4* evenings per week in 3rd year from 6.15pm to 9.30pm. *Your 3rd year schedule will depend on which electives you choose in your final year.
  • Exams: Part time and full time students sit exams together in January and May each year. You will be expected to book time off work to attend your exams as these take place during the day.
  • Location: Part time classes for the BA (Hons) in Business Studies (Marketing) are held in our Main Campus, South Circular, Dublin 8.
  • Parking: Griffith College Dublin is built on a seven-acre campus. Car parking space is available on campus for students. There are 376 car parking spaces which are allocated on a first come first served basis. Registered students with parking permits may use the parking facilities when available free of charge.
  • Fees: Please visit the Fees tab on this page to view information on Fees, Sponsorship and our Direct Debit Scheme.

GC's foundation rests in the Faculty of Business. The College was originally established in 1974 to train business students on a dedicated and individual basis. This personalised philosophy remains at the heart of the Faculty, despite its increasing growth.

  • Electives are offered subject to demand.
  • Students undertaking the BA (Hons) in Business Studies (Marketing) will be required to undertake four electives from the Marketing streams respectively.

Year 1

  • Micro Economics
  • Quantitative Analysis for Business
  • Effective Learning and Development
  • Business Management
  • Financial Accounting (Linear)
  • Macro Economics
  • Legal Aspects of Business
  • Information Technology Skills


Year 2

  • Operations Management
  • Accounting Information for Managers
  • Organisational Behaviour
  • Marketing
  • Professional Development
  • Digital Marketing
  • Enterprise and Innovation
  • Business Information Systems
  • Human Resource Management


Year 3

  • Strategic Management
  • Financial Management
  • Business Plan (Linear)
  • International Business Environment
  • Elective
  • Elective
  • Elective
  • Elective


Year 3 Electives - 4 must be chosen

  • International Marketing
  • Consumer Behaviour
  • Sales Management
  • Integrated Marketing Communications
  • Brand Management
Entry Requirements
General Requirements

2 H5 and 4 O6/H7 grades, to include a language (English, Irish or other language) and Maths.

Mature Students
If you are 23 on or before the 1st January of year of application, you can apply for this course directly using the College’s online application form.

English Language
If English is not your native language, you must show that your English level is of a suitable standard. For further information please contact a member of the Admissions Team


Direct Debit Scheme

Students wishing to pay for their fees monthly may avail of our direct debit scheme, please download our Fee Payment Information document to review the payment plan schedule and how to apply.


Is your company paying for your course?

They will need to complete a Griffith College Sponsorship Form and send this to the Student Fees Office:

  • Post: Student Fees, Griffith College Dublin, South Circular Road, Dublin 8
  • Email:

All QQI accredited programmes of education and training of 3 months or longer duration are covered by arrangements under section 65 (4) of the Qualifications and Quality Assurance (Education and Training) Act 2012 whereby, in the event of the provider ceasing to provide the programme for any reason, enrolled learners may transfer to a similar programme at another provider, or, in the event that this is not practicable, the fees most recently paid will be refunded.

Please Note: A registration fee of Euro 250.00 is applicable each academic year in addition to the fees quoted below.

Study Mode: 
Full Time
EU living Ireland: 
EUR 5,100.00
EU living Abroad: 
EUR 6,500.00
Non EU living Ireland: 
EUR 9,400.00
Non EU living Abroad: 
EUR 9,400.00
Study Mode: 
EU living Ireland: 
EUR 3,050.00
How to Apply

Study Mode: Full-Time

  • Applicants under 23 years of age on 1st of January, 2017 must apply through the CAO system THe CAO code for this course is GC407. Please consult the CAO website for information on important dates for 2017 applications.
  • Applicants over 23 years of age on 1st January, 2017 must apply to Griffith College directly online using the Apply Online facility on the website homepage . Mature applicants will be asked for a copy of their passport.


Study Mode: Part-Time

All part-time applicants must apply to Griffith College directly online using the Apply Online facility on the website homepage

  • Applicants under 23 years on Jan 1st 2017 will be asked for a copy of their Leaving Certificate results / FETAC qualifications or equivalent and must meet the minimum entry requirements for the programme.
  • Applicants over 23 years on 1st January, 2017 will be asked for a copy of their passport. 
Academic Progression: 

Graduates who see an opportunity to make themselves more attractive to employers may want to consider the Masters programme in business. The Griffith College Graduate Business School offers a portfolio of programmes in International Business Management, each of which provides a route to the award of MBA.

BA (Hons) in Business Studies (Marketing)-Academic Progression
Career Progression: 
BA (Hons) in Business Studies (Marketing)-Career Progression

The varied and in-depth content of these courses means that graduate prospects and opportunities are virtually endless. Electives/Specialisations in the final year are a platform on which a career in this area can commence.

Get in Touch

If you would like to find out more about this course, please do not hesitate in contacting a member of our admissions team.