BA (Hons) in Sustainable Tourism Management

This module aims to facilitate an in-depth exploration of the fundamental pillars underpinning the dynamic tourism industry. Emphasising the sector's significance, it delves into essential principles, contemporary practices, evolving trends, and advancements. Furthermore, it examines the pivotal role of tourism theories and frameworks in shaping and navigating the sector's multifaceted landscape.

The aim of this module is to give the learner the knowledge, skills, attributes, and competencies necessary to perform at an operational level in the modern hospitality industry. It provides learners with the opportunity to understand and apply all the necessary compliance skills for industry split between personal and customer safety which will include health and safety, fire safety, and manual handling, responsible alcohol retailing and GDPR.

This module is designed to provide learners with an introduction to managing online communications and the management of digital assets in the hospitality sector. The primary focus of the module is to explore the foundations of communication, and the importance of communicating correctly to customers and stakeholders in the digital world. Substantial focus is also given to the importance of social media and how to manage your online profile during a crisis.

This module gives learners the opportunity to broaden their knowledge of food production processes and allows learners to accurately understand where food comes from and the issues surrounding food security in the world. The module also deals with the importance of the menu as a control and marketing tool as well as key aspects of food management including labour costs and revenue controls.

This module is designed to provide learners with an overview of the events sector and its importance to the tourism industry, along with core knowledge and skills in designing an industry-standard proposal and presentation. The curriculum delves into event planning and design, emphasising resource management, marketing strategies, budgetary considerations, and the multifaceted impacts—economic, social, and environmental—that those events exert on host communities and destinations. Emphasis is placed on cultivating management skills that enable learners to augment the sustainability and environmental footprint of diverse events.

This module provides learners with a set of key green management skills in the tourism sector. Emphasis is placed on reducing carbon footprint, aiming to become a carbon-neutral organisation while also creating financial savings for the organisation. Successful learners possess a critical awareness of current problems and/or new insights regarding reducing their carbon footprint.     

This module aims to enable learners to acquire key skills and knowledge that will assist them in their understanding of operational management of hospitality organisations. It also aims to ensure learners have a clear understanding of the importance of HACCP regulations as well as food allergens and how to apply them.

The aims of the module are to develop the learner’s knowledge and awareness of the key issues in sustainable operations management in tourism / hospitality area. It will examine various sustainable options to operate business and help enhance the learner’s skills in the application of current and future trends of the sustainable operations management field. 

This module enables the learner to understand the importance of primary beverage skills and provides them with a practical understanding of beverage operations from a service perspective. The module also provides learners with an introduction to wine and spirits, including new beverage trends, while also highlighting the importance and use of the correct bar equipment. 

The aim of the module is to examine the benefits and obstacles for sustainable transportation and explore its interactions within the tourism industry. Learners develop a critical awareness of the ways in which sustainable transportation can enhance the social and environmental welfare, through investigating the variation in motives between stakeholders, exploring new developments in technology, consumer trends and sustainable initiatives. 

This module provides the learner with the skills to explore the financial environment within the hospitality sector in which an entity and its managers must operate. To prepare published financial accounts, assess capital investment decision-making techniques, account for recreation and leisure clubs as well as understanding the importance of revenue, cash and working capital management. It also provides the learner with the means to conduct financial analysis, measure performance and efficiency.   

This module focuses on modern skills required for the promotion and existence of any hospitality or tourism related business. The module is designed to expand upon the 7Ps of services marketing highlighting the importance of price, and promotion and to address the importance of brand image in today’s society. This module will also address the trends and developments that are impacting marketers and learn about key green marketing trends in the industry.

This module is designed to provide learners with some of the basic economic principles necessary to understanding the workings of the hospitality/tourism industry. Concepts such as National Income, Fiscal Policy, Employment & Labour Market and International Trade will illuminate learners' understanding of the contribution of the tourism industry to the national economy. No prior knowledge of economics is expected or assumed. 

This module offers an interactive learning experience which focuses on leadership for innovation in the workplace, examining the climate for innovation as an indicator of a firm's ability to become innovative. The emphasis throughout is upon how we might more effectively address the challenge of creating and sustaining competitiveness in hospitality organisations through the mechanisms of both leadership and innovation.

This module provides a detailed look at talent management and succession planning for the long-term viability of tourism and hospitality businesses. This module examines the challenges facing organisational sustainability, staff retention, impact of technology and climate change on talent management.

Sustainable tourism management is among one of the most important influences to the environmental, social and economic challenges globally. This module explores Tourism Policy and sustainability Practice and the importance of understanding how critical it is at management levels to embrace, plan and ensure responsible decisions are put in place to minimise the impacts that the industry poses. The module also explores on an international scale the Sustainable Development Goals to gain a broader perspective of the future of sustainable tourism policy and its development for the future. 

This module is designed to equip learners with the knowledge, skills and competence in the key issues of tourism law and its impact on industry players. It will enhance the learner’s skills in the application of legislation in a tourism business environment and allow them to gain a critical awareness of current problems and/or new insights regarding tourism law.  

In this module learners gain practical skills related to E-tourism, website design and management, online marketing and social media management. The module is designed to equip modern hospitality managers with the necessary skills to design and build a commercial website, understand the importance of online marketing, in modern tourism operations, and to learn the metrics that are crucial to the success of any eCommerce website.

This module covers an extensive array of different sport, leisure, tourism and health and wellness activities and to develop learner awareness of issues underlying the management within Recreation and Leisure Tourism. Learners examine the social, technological, and sustainable factors that influence the provision of recreation and leisure services and evaluate the impact that these services have on local and global populations. 

The aim of this module is to explore the fundamentals of Destination Management and its success factors in sustainable destinations and its management. The module also delves into the measurement of data, innovation projects and implementation of strategies to ensure sustainability is secured in a developing destination. There is as strong emphasis on impact assessments and how they can link to the SDGs of sustaining a tourist destination as it develops. 

The aim of the module is to examine tourism and the environment in all aspects and to adapt this understanding into the development and long-term plans of sustainable tourism opportunities. It highlights the benefits and the obstacles facing sustainable planning within the industry as a whole and from a range of stakeholder perspectives at a multitude of levels. Learners develop a critical responsiveness to the ways in which sustainable planning can enhance the social and environmental landscape, through investigating the social, economic and environmental impacts, and what strategies can be employed to mitigate and develop responsible approaches in planning long term.

In this module learners develop a deep understanding of the importance of customers, suppliers, and employees in a people centric industry and how to apply theories and practices to ensure the smooth running of a tourism business. The primary focus of the module is to learn how to link relationship management plans to the growth and profitability plans for each strategic relationship encountered in the hospitality and tourism sector. 

This final year management practice module offers learners an opportunity to develop an understanding of contemporary issues in management practice and the diverse issues faced by organisations. Learners gain new perspectives on workplace culture, project management, leadership, decision making, and innovation in areas of marketing, product, service, process and organisational behaviour. 

The objective of this module is to develop the knowledge and skills required of a manager working within the hospitality sector to understand the concept of revenue management using software applications and cloud computing solutions. The module provides learners with a practical understanding of Ms Excel and Oracle Opera Cloud Hospitality Platform, in addition to understanding inventory management, cost classification and demand forecasting.

This module is designed to examine the critical role that sustainability and green plays in the supply chain and to examine the current challenges. It aims to equip and develop learners’ knowledge, skill, and competence and to be aware of the legislation that prevails around sustainability and green, and the importance of reducing the carbon footprint in organisations. Within tourism and hospitality, it is vital that managers understand all the steps involved in the supply chain process and how industry trends and developments can affect the process.

The aim of the module is to examine tourism and the environment in all aspects and to adapt this understanding into the development of sustainable tourism. It examines the tourism policies and planning sand the obstacles facing sustainable development within the industry. Learners develop a critical responsiveness to the ways in which sustainable development and planning can enhance the social and environmental landscape, through investigating the social, economic and environmental impacts, and what strategies can be employed to develop responsible sustainable planning long term. 

Study Mode: Full-Time

Limerick: €5,000
 

Study Mode: Part-Time

Limerick: €3,975
 

An Academic Administration Fee of €250 is payable each September at the start of term. For students starting in the January/February term, €125 is payable in February, and then €250 will be payable each September from then onwards.

Study Mode: Full-Time 

(From February 26 onwards)

Please refer to the Irish/EU Living Abroad Fees

Study Mode: Full-Time

(From February 26 onwards)

Please refer to our Non-EU Tuition Fees section.