Griffith College Logo

BA in Marketing

BA in Marketing


If you want to work in marketing this is the perfect platform for you.

This three-year degree equips students with the knowledge and capabilities required for success in the global marketplace. Marketing is a dynamic discipline that can give you a career in one of the fastest-growing sectors in the world of business or enable you to progress on to further studies.

Why Study Marketing at Griffith College?

Our BA in Marketing is available on a full-time basis over a three-year period. This degree in marketing will give students the knowledge and skills to work in many roles within the marketing and sales fields. Students studying on this programme have the opportunity in final year to work with real companies to resolve real marketing issues in a company-based business project.

  • Students have an opportunity to gain a discipline-specific award in marketing while also achieving a broad overview of all key business areas.
  • Students will acquire an in-depth understanding of business principles and practices.
  • Students will gain a solid foundation for a career in marketing or management.
  • A broad course syllabus allows students to choose the area which appeals most to them for a successful career and/or further study

Course Highlights

  • Industry linked final year module
  • Gain degree in three years
  • Progression opportunities to honours programmes
  • Flexible exit award opportunities

Intake Dates

  • The next intake for this course commences September 2021.

Are you applying through the CAO?

Read our CAO Guide for everything you need to know about applying through the CAO!


BA in Marketing

"I am a second-year student, on the BA in Marketing programme in Griffith College. The course subjects covered and the topics discussed are so interesting; I know they will help me in my future career. The lecturers in Griffith College go above and beyond to help you achieve your goals. Griffith has also taught me how to balance college, work and a social life."

Clara Grealis
BA in Marketing
BA in Marketing

"I am a full-time student in my second year on the BA in Marketing programme. I am excited for what my final year holds for me. The modules and materials covered in the course so far have helped me develop a solid marketing knowledge. I am glad that I chose to study at Griffith college for my abroad studies as it has been an unforgettable experience."

Adullah Obad
BA in Marketing

Ready to take the next step?