Griffith College

BA in Marketing

BA in Marketing

BA in Marketing

This programme is the perfect platform for students who wish to pursue further studies or move straight into the workplace.

Dublin: Full-Time
Students doing work outside
Validated by:QQI
QQI Level:7
Course Level:Undergraduate, Study Abroad
Duration:3 years Full time
Overview

Business Courses at Griffith College

The hallmark of a Griffith business education remains the development of innovative, globally orientated business professionals who are able to integrate theory and practice. The Faculty provides numerous programmes to students from Ireland and around the world at all stages in their professional lives. These programmes equip students with not only the knowledge but also the capabilities required for success in the global marketplace. GCD undergraduate business degrees provide a solid foundation for careers in accounting, marketing, general management, finance and hospitality.

About the course

This three year programme engages students on all key marketing disciplines while also giving them grounding in broader business disciplines.

The BA in Marketing at Griffith College gives students the opportunity to develop marketing skills and gain an understanding of business while also offering a flexible learning model for students to exit or progress to further higher education all in the safe environment of a college which focuses on excellence in education. The degree also features an embedded award so that students who wish to exit after two years can do so with a Higher Certificate in Business. This programme is the perfect platform for students who wish to pursue further studies or move straight into the workplace.

What this Course offers the Student?
This programme gives students an opportunity to gain a discipline specific award while also achieving a broad overview of all key business areas.
The degree also features an embedded award so that students who wish to exit after two years can do so with a Higher Certificate in Business. The BA in Marketing at Griffith College gives students the opportunity to develop marketing skills and gain an understanding of business while also offering a flexible learning model for students to exit or progress to further higher education all in the safe environment of a college which focuses on excellence in education.

Is this Course for You?
This programme is the perfect platform for students who wish to pursue further studies or move straight into the workplace. The broad scope of the course means that students gain an understanding of the many aspects of the world of business, allowing them to choose the area which appeals to them most.

GRIFFITH BUSINESS BEST BITS
ACCA exemptions:
Graduates of the Honours Business Programmes at Griffith obtain excellent exemptions from the ACCA.  Those who complete the BA(Hons) in Accounting and Finance programme may qualify for 9 exemptions while those from the BA(Hons) in Business programme may qualify for up to 6 exemptions.

Programmatic reviews:
Griffith College business courses undergo rigorous programmatic reviews to ensure pragmatic and relevant business tuition.

Progression paths :
Transfer and progression opportunities are available across all programmes within the faculty from Level 6 to Level 8. On successful completion of all of the level 8 programmes students have the opportunity to progress on to post graduate level.

Personal attention :
Personal attention provided along with an excellent student/lecturer ratio.

 

BA in Marketing Overview
Structure

The broad scope of the course means that students gain an understanding of the many aspects of the world of business, allowing them to choose the area which appeals to them most.

Year 1 Core Subjects
Semester other
Learning to Learn
IT Skills for Business
Business Management 1
Fundamentals of Finance
Business Maths
Business Communications
Small Business Development
Year 2 Core Subjects
Semester other
Introduction to Business Law
Financial Accounting
Business Management 2
Enterprise, Innovation and Planning
Market Research Practice
Employability Skills
Principles of Economics
Principles of Marketing
Year 3 Core Subjects
Semester other
Strategic Marketing Management
Digital Marketing
Business Finance
International Marketing
Consumer Behaviour
Marketing Communications Project
Career Planning
Entry Requirements
General Requirements
BA in Marketing

5 O6/H7 grades, to include a language (English, Irish or other language) and Maths.
 
Mature Students
If you are 23 on or before the 1st January of year of application, you can apply for this course directly using the College’s online application form.

English Language
If English is not your native language, you must show that your English level is of a suitable standard. For further information please contact a member of the Admissions Team

CAO Points Dublin: 
AQA
Fees

Direct Debit Scheme

Students wishing to pay for their fees monthly may avail of our direct debit scheme, please download our Fee Payment Information document to review the payment plan schedule and how to apply.

Sponsorship

Is your company paying for your course?

They will need to complete a Griffith College Sponsorship Form and send this to the Student Fees Office:

  • Post: Student Fees, Griffith College Dublin, South Circular Road, Dublin 8
  • Email: accounts@griffith.ie:

All QQI accredited programmes of education and training of 3 months or longer duration are covered by arrangements under section 65 (4) of the Qualifications and Quality Assurance (Education and Training) Act 2012 whereby, in the event of the provider ceasing to provide the programme for any reason, enrolled learners may transfer to a similar programme at another provider, or, in the event that this is not practicable, the fees most recently paid will be refunded.

Please Note: A registration fee of Euro 250.00 is applicable each academic year in addition to the fees quoted below.

Campus: 
Cork
Study Mode: 
Full-Time
EU living Ireland: 
EUR 4,000.00
Campus: 
Dublin
Study Mode: 
Full-Time
EU living Ireland: 
EUR 5,100.00
EU living Abroad: 
EUR 6,000.00
Non EU living Ireland: 
EUR 8,500.00
Non EU living Abroad: 
EUR 8,500.00
How to Apply

Study Mode: Full-Time

  • Applicants under 23 years of age on 1st of January, 2017 must apply through the CAO system www.cao.ie. Please consult the CAO website for information on important dates for 2017 applications.
  • Applicants over 23 years of age on 1st January, 2017 must apply to Griffith College directly online using the Apply Online facility on the website homepage https://www.griffith.ie/apply-online . Mature applicants will be asked for a copy of their passport..
Progression
Academic Progression: 

Students who successfully complete the BA in Marketing are eligible to progress to the final year of the BA (Hons) in Business Studies. The BA in Marketing is a QQI award at level 7 on the National Framework of Qualifications and therefore allows for transfer and progression both nationally and internationally.

BA in Marketing Academic Progression
Career Progression: 

A marketing qualification can open doors to a number of exciting and challenging careers. These include, but are not limited to, advertising, PR, sales management, market research, retailing, product design and development, and branding.

BA in Marketing Career Progression

Get in Touch

If you would like to find out more about this course, please do not hesitate in contacting a member of our admissions team.