BA in Marketing

Why Study Marketing at Griffith College?

Our BA in Marketing is available on a full-time basis over a three-year period. This degree introduces students to the vital business roles played by finance, sales, digital technologies, marketing, and socio-economic influences. With a broad introduction to business principles in Year One and Two, graduates can perform as well-rounded marketing professionals in the modern business environment. 

• Students will share a number of classes with the BA in Business students, exposing them to a variety of broad modules and business knowledge. 
• Students will learn to recognise the key characteristics governing a particular company and then identify the factors that are critical to its success in preparation for the business world.
• Students will be introduced to entrepreneurship principles and encouraged to flex their creative skills. 
• Students will apply their marketing knowledge with a real-life client in Year 3. 
• Students will understand digital marketing tools and the latest industry trends in buyer behaviour in a global marketplace.
• Students have the flexibility to exit the programme after Year 2 with a Level 6 Higher Certificate in Business. 
• Graduates of the programme have excellent progression opportunities onto the final year of a Level 8 business degree. 

Course Highlights

• Industry linked final year module.
• Gain a degree in a dynamic and creative discipline. 
• Progression opportunities to Level 8 honours programmes.
• Flexible exit award opportunities after Year 2.