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BA in Marketing

BA in Marketing


If you want to work in marketing this is the perfect platform for you.

This 3-Year Degree equips students with the knowledge and capabilities required for success in the global marketplace. Marketing is a dynamic discipline that can give you a career in one of the fastest growing sectors in the world of business or enable you to progress on to further studies.

Why Study Marketing at Griffith College?

Our BA in Marketing is available on a full-time basis over a three-year period. This degree in marketing will give students the knowledge and skills to work in many roles within the marketing and sales fields. Students studying on this programme have the opportunity in final year to work with real companies to resolve real marketing issues in a company-based business project.

  • Students have an opportunity to gain a discipline-specific award in marketing while also achieving a broad overview of all key business areas.
  • Students will acquire an in-depth understanding of business principles and practices.
  • Students will gain a solid foundation for a career in marketing or management.
  • An embedded award allows students to exit the course early, receiving a Higher Certificate in Business after two years of study.
  • A broad course syllabus allows students to choose the area which appeals most to them for a successful career and/or further study

Course Highlights

  • Industry linked final year module
  • Gain degree in three years
  • Progression opportunities to honours programmes
  • Flexible exit award opportunities

Intake Dates

  • The next intake for this course commences September 2020.

Are you applying through the CAO?

Read our CAO Guide for everything you need to know about applying through the CAO!


BA in Marketing

"I am a second year student, on the BA in Marketing programme in Griffith College. The course subjects covered and the topics discussed are so interesting, I know they will help me in my future career. The lecturers in Griffith College go above and beyond to help you achieve your goals. Griffith has also taught me how to balance college, work and a social life. "

Clara Grealis
BA in Marketing
BA in Marketing

'' I am a full-time student in my second year on the BA in Marketing programme. I am excited for what my final year holds for me. The modules and materials covered in the course so far have helped me develop a solid marketing knowledge. I am glad that I chose to study at Griffith college for my abroad studies as it has been an unforgettable experience''.

Adullah Obad
BA in Marketing
Course details

This three-year programme gives students an opportunity to gain a marketing specific award while also developing their knowledge in all the key business areas.

Core Subjects
Year One
  • Learning to Learn
  • IT Skills for Business
  • Business Management 1
  • Fundamentals of Finance
  • Business Maths
  • Business Communications
  • Small Business Development
Year Two
  • Introduction to Business Law
  • Financial Accounting
  • Business Management 2
  • Enterprise, Innovation and Planning
  • Market Research Practice
  • Employability Skills
  • Principles of Economics
  • Principles of Marketing
Year Three
  • Strategic Marketing Management
  • Digital Marketing
  • Business Finance
  • International Marketing
  • Consumer Behaviour
  • Marketing Communications Project
  • Career Planning
How to Apply

Entry Requirements

Leaving Certificate

5 O6/H7 grades, to include a language (English, Irish or another language) and Maths.

English Language
If English is not your native language, you must show that your English level is of a suitable standard. For further information please contact a member of the Admissions Team.

How to Apply

Applicants under 23 years

Applicants under 23 years of age on 1st of January, 2018 must apply through the CAO system Please consult the CAO website for information on important dates for 2018 applications.

CAO Code

  • Dublin - GC410

Applicants over 23 years

Mature Students
Applicants over 23 years of age on 1st January 2018 must apply to Griffith College directly online using the Apply Online facility on the website homepage. Mature applicants will be asked for a copy of their passport.


For purposes of fee calculation, residence is counted from time of application.

Tuition Fees
Irish/EU, living in Ireland

General Fee Information 

An Academic Administration Fee of EUR250.00 and a 2% Learner Protection Charge is applicable each academic year in addition to the fees quoted below. The fees below relate to Year 1 fees only.

Study Mode: Full-Time


EUR 5,450.00


EUR 4,000.00

Irish/EU, living abroad

General Fee Information 

An Academic Administration Fee of EUR250.00 and a 2% Learner Protection Charge is applicable each academic year in addition to the fees quoted below.

Study Mode: Full-Time


EUR 6,250.00


General Fee Information 

An Academic Administration Fee of EUR250.00 and a 2% Learner Protection Charge is applicable each academic year in addition to the fees quoted below.

Non-EU students: a Medical Insurance, Student Services and Administration fee of EUR300 is payable each academic year in addition to the fees quoted below.

Study Mode: Full-Time


Non-EU Living in Ireland or abroad: Please refer to our Non-EU Tuition Fees section.

Direct Debit Scheme

Students wishing to pay for their fees monthly may avail of our direct debit scheme. Please download our Fee Payment Information document to review the payment plan schedule and how to apply.


Is your company paying for your course?

They will need to complete a Griffith College Sponsorship Form and send this to the Student Fees Office:

  • Post: Student Fees, Griffith College Dublin, South Circular Road, Dublin 8
  • Email: [email protected]

2% Learner Protection Charge

All QQI accredited programmes of education and training of 3 months or longer duration are covered by arrangements under section 65 (4) of the Qualifications and Quality Assurance (Education and Training) Act 2012 whereby, in the event of the provider ceasing to provide the programme for any reason, enrolled learners may transfer to a similar programme at another provider, or, in the event that this is not practicable, the fees most recently paid will be refunded.

QQI Award Fee

Please note that a QQI Award Fee applies in the final year of all QQI courses. To find the relevant fee for your course level, please see the Fees page.


Academic Progression

Graduates of the BA in Marketing are eligible to progress to the final year of the BA (Hons) in Business Studies. The BA in Marketing is a QQI award at level 7 on the National Framework of Qualifications and therefore allows for transfer and progression both nationally and internationally.

Career Progression

Graduates of the BA in Marketing have a strong basis for an exciting and challenging career including, but not limited to, advertising, PR, sales management, market research, retailing, product design and development, and branding


Ready to take the next step?