My ISTD project, Who Runs the World? Girls, is a typographic publication exploring girlhood, identity, and the emotional experience of growing up through a personal, narrative-led approach. Built around the idea of a “girl-to-girl diary,” the project responds to the way girlhood is often reduced to stereotypes or spoken about from the outside, instead focusing on lived experiences, confidence, friendship, pressure, ambition, and self-discovery.

Using expressive typography, handwritten elements, image-making, and shifts in pacing and scale, the publication translates personal memories and emotions into a tactile visual narrative. The project combines softness with strength, using feminine visual language intentionally rather than dismissing it, reclaiming elements often associated with girlhood as powerful, emotional, and human.